The novel monosubstituted benzoquinone compounds 3e, 3g, 3h; 2,5‐O‐ substituted benzoquinone compounds 4a, 4b, 4c, 4d, 4e 4g and known compound 4h and 2,6‐O‐ substituted benzoquinone compounds 5e, 5f, 5g, 5h were obtained by the reaction of p‐chloranil (1) and related alcohol compounds in potassium carbonate (K2CO3) solution of acetonitrile or chloroform with Et3N. The novel cyclic compounds 7,8 and 10,11 were obtained from the reaction of p‐chloranil (1) and diols in potassium carbonate (K2CO3) solution of acetonitrile at room temperature. The structures of novel compounds were characterized by using micro analysis, FT‐IR, 1H‐NMR, 13C‐NMR, MS and cyclic voltammetry.