“…More recently, the goal has shifted to 'Universal Coverage', whereby every person living in a malarious area sleeps under an ITN, preferably a Long-lasting Insecticidal Net (LLIN) 4 . With the significant increase in funding in the recent decade, many countries across sub-Saharan Africa, including Nigeria, are rapidly increasing ITN ownership, through several strategies including, social marketing , 5,6.7 , free distribution to target groups (through antenatal care (ANC) or immunization campaigns [8][9][10][11][12] , and more recently, free universal population-based distribution campaigns targeting the entire population at risk 6,8,12,13,14 .…”