2024
DOI: 10.4018/979-8-3693-0912-4.ch015
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Systematic Literature Review

Albérico Travassos Rosário,
Anna Carolina Boechat

Abstract: The importance of ethics practiced by influencers must be considered. Influencers significantly impact their audience and can shape public opinion, attitudes, and behaviors. Ethical behavior helps influencers establish and maintain trust with their audience. Influencers are transparent, honest, and authentic in their content, which fosters trust and credibility. Ethical influencers are transparent about their partnerships, collaborations, and sponsored content. Ethical influencers have the potential to inspire… Show more

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