2022
DOI: 10.3389/fpubh.2021.715403
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Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions

Abstract: Evaluating the success of a public health campaign is critical. It helps policy makers to improve prevention strategies and close existing gaps. For instance, Brazil's “Syphilis No!” campaign reached many people, but how do we analyze its real impact on population awareness? Are epidemiologic variables sufficient? This study examined literature on using of information technology approaches to analyze the impact of public health campaigns. We began the systematic review with 276 papers and narrowed it down to 1… Show more

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Cited by 11 publications
(8 citation statements)
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“…As observed in the literature, its impact must be assessed in several dimensions, including communication which is referred to as engagement in social networks, questionnaires assessing the user's knowledge about the campaign, epidemiology such as disease screening tests, case notification, questionnaires assessing the user's knowledge about the disease and health issues, and policy enforcement such as law strategies on health promotion. This multidimensional analysis provides a comprehensive review of public health initiatives, allowing researchers to better comprehend their breadth, discover relationships between various variables of interest, and broaden analysis possibilities 19.…”
mentioning
confidence: 99%
“…As observed in the literature, its impact must be assessed in several dimensions, including communication which is referred to as engagement in social networks, questionnaires assessing the user's knowledge about the campaign, epidemiology such as disease screening tests, case notification, questionnaires assessing the user's knowledge about the disease and health issues, and policy enforcement such as law strategies on health promotion. This multidimensional analysis provides a comprehensive review of public health initiatives, allowing researchers to better comprehend their breadth, discover relationships between various variables of interest, and broaden analysis possibilities 19.…”
mentioning
confidence: 99%
“…Among the activities these authors mention, the following stand out: the issues related to prenatal care, the elimination of MTCT, PHC, and the addition of the problem of syphilis to the public health agenda. Besides these local interventions, Pinto et al ( 6 ) describe a set of universal interventions: communication and educational interventions and interfederative agreements and articulations between the Union, states, and municipalities ( 7 ). The latter aimed to include the response to the syphilis epidemic in the public health agendas of states and municipalities in Brazil.…”
Section: Discussionmentioning
confidence: 99%
“…As illustrated in Figure 1 , the SNP was developed, essentially, according to four dimensions: management and governance, surveillance, comprehensive care, and strengthening of education and communication ( 4 , 7 ).…”
Section: Introductionmentioning
confidence: 99%
“…Finally, evaluating the success of a public health campaign is critical. It helps policymakers to improve strategies and close existing gaps ( 78 ). Therefore, it is also important to evaluate the effects of health-promoting campaigns on older adults.…”
Section: Discussionmentioning
confidence: 99%