Abstract:After a brief period of entrepreneurship and competition, the automotive industry settled into a tiered structure aligned with the assembly decomposition of the vehicle. In recent years, changes to automobiles, mobility, and energy are rapidly transforming the industry with potential to disrupt the classic roles of OEMs and Tier-1 suppliers. Several new large actors from outside the industry are now competing. This research leverages two methods to investigate how innovation diffusion impacts the position of T… Show more
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