Tackling Sustainable Development at the Corporate Strategic Level to Create Value

Sempels, Christophe; Hoffmann, Jonas

doi:10.1057/9781137352613_2

Cited by 1 publication

(1 citation statement)

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“…Innovation leads to value creation and can reorient growth toward the desired future. Sempel and Hoffmann (2013) and Hannu et al (2016) studied the behavioral approach to organizational innovation adaption. According to them, identifying goals, technical infrastructure, business relationships and key individuals are the main elements.…”

Section: Literature Reviewmentioning

confidence: 99%

From physical to virtual store: factors that spur Bangladeshi manufacturers/retailers to introduce multi-channel retailing

Karim

2020

JABS

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Purpose Multi-channel business operations are standard practice in most business contexts today. The popularity of multi-channel adoption among developing countries is growing fast. In Bangladesh, the retailers who adopted multi-channel retailing have been getting a very good response from the consumers. This study aims to understand the factors that influence manufacturers’ decisions to adopt multiple channels in Bangladesh. The authors applied an extended technology acceptance model with three variables: business innovation, business competition and consumer satisfaction. Design/methodology/approach Partial least squares-structural equation modeling was applied to test the data collected from 157 companies and relevant hypotheses. Findings The study findings show that Bangladeshi manufacturers are positive about, and expect benefits from, applying the new channel. The study also revealed that customer satisfaction considerably affects multi-channel adoption in Bangladesh. Similarly, business innovation and business competition play a significant role in introducing multiple business channels. Research limitations/implications This research was conducted in Bangladesh, and data are collected from Dhaka and Chittagong that may limit the generalizability of findings. Practical implications The research goal was to understand a manufacturer’s perception to adopt multi-channel in business. The proposed research model was able to address the major factors that drive a manufacturer to introduce multiple business channels, especially in Bangladesh. Originality/value Many research and case studies have been done the past couple of decades, but most of them are consumer oriented. Little research has been done to investigate a manufacturer’s point of view adapting innovation in business. Though some research articles are available online, most of them from developed countries. So, the study’s goal was to study developing countries scenario; thus, the authors choose Bangladesh.

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Section: Literature Reviewmentioning

confidence: 99%

From physical to virtual store: factors that spur Bangladeshi manufacturers/retailers to introduce multi-channel retailing

Karim

2020

JABS

View full text Add to dashboard Cite

show abstract

Tackling Sustainable Development at the Corporate Strategic Level to Create Value

Cited by 1 publication

References 2 publications

From physical to virtual store: factors that spur Bangladeshi manufacturers/retailers to introduce multi-channel retailing

From physical to virtual store: factors that spur Bangladeshi manufacturers/retailers to introduce multi-channel retailing

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