Talent Management or Human Capital? An Analysis of Corporate Communication Strategies with Integrated Reports

Comparative analysis of human capital management strategies in the context of digitalization of the national economy

“…Rewards are closely related to performance, but moral encouragement is possible. The anti-crisis strategy for the transformation of human resources management in the context of the digitalization of the national economy is focused on talent management (Gallardo-Gallardo et al, 2020 ; Trébucq and Belghit, 2021 ). The innovation lies in the fact that HR managers strive to retain their best employees and are focused on the development of less ambitious employees.…”