Teaching TV Advertising Creative Using Digital Video on the Desktop

Beard, Fred; Tarpening, David

doi:10.1177/109804820100500106

Cited by 8 publications

(3 citation statements)

References 9 publications

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“…While new sophisticated technology has allowed nearly anyone with a smartphone or other mobile device can take pictures and videos to upload to Facebook and YouTube, communication practitioners will need to have these skills at a professional level (Beard & Tarpenning, 2001). In addition, multinational advertising and public relations businesses will likely continue to have specialized departments with unique technol-ogy and software that will need to collaborate with one another.…”

Section: Resultsmentioning

confidence: 99%

Team Teaching of Creative Advertising and Public Relations Courses

Morris

2016

Journal of Advertising Education

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Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for Advertising and Public Relations and Commercial Production for Advertising and Public Relations, were developed, delivered and assessed. A literature review of team teaching and creative instruction provides a framework for course designs and student surveys. Course evaluations and instructor reflections are the evidence used for evaluation. The study is important, as specialties from multiple practices, including those that require technology, are increasingly necessary for preparing students for these industries. The study adds to the literature about team teaching and provides a foundation for effectively collaborating on creative courses.

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Section: Resultsmentioning

confidence: 99%

Team Teaching of Creative Advertising and Public Relations Courses

Morris

2016

Journal of Advertising Education

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“…Some have discussed the impact of new media on classroom instruction (King, 1998;Hester, 1999;Guthrie, 2000;Rosenkrans, 2001;Henderson, 2002;Frisby, 2000). Others have examined the impact on individual sequences (Friedland, 1996;Gunaratne, 1996;Blake, 2000;Hammond, 2000;Gower, 2001;Beard, 2001;Everett, 1999). The use of the Internet and web by researchers in their work has attracted some attention (Couper, 2000;Traugott, 2001;Bolding, 1996;Willey, 2000).…”

Section: Rationalementioning

confidence: 99%

Shall We Converge? The Embedding of New Media into Advertising Curricula

Gould

2004

Journal of Advertising Education

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“…JAE has a history of publishing articles on teaching industry-related skills as they apply to creative (Barnes & Lloyd, 1997;Beard & Tarpenning, 2001;Blakeman & Haley, 2005;Duke, 2001;Habib, 2015;Johnson & Jones, 2010;Robbs, 2010;Stuhlfaut, 2007), media (Kim & Patel, 2012;Kinsky, 2015;Martin, 2002;Slater, Robbs & Lloyd, 2002), account planning (Lavery, 2000;Morrison, Christy & Haley, 2003), internships and employment (Kendrick & Fullerton, 2002;Kendrick & Fullerton, 2003;Maynard & Saewitz, 2008;McMillan, Sheehan, Heinemann & Frazier, 2001;Perlmutter & Fletcher, 1999;Roznowski & Wrigley, 2003;Taylor & Sheehan, 1997;Yoo & Morris, 2015) and student competitions (Fullerton, Kendrick & Frazier, 2009;Marra, Avery & Grabe, 1997;Parker, 2000;Spiller & Marold, 2015;Weir, 1999).…”

Section: Literature Reviewmentioning

confidence: 99%