Technological innovation and competitive advantage in telecommunication companies in Kenya

Mugo, Peter; Macharia, Jimmy

doi:10.20525/ijrbs.v9i5.866

Cited by 4 publications

(6 citation statements)

References 32 publications

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“…10;2021 mechanisms that enable adaptation to the dynamisms in the competitive environment with appropriate strategies contribute to better organizational performance. The findings of the study are also in agreement with study by Mugo and Macharia (2020) that investigated the effect of technological innovation on the competitive advantage of telecommunications companies in Kenya and established that technological innovation had a significant effect on the competitive edge of information technology firms in Kenya.…”

Section: Discussionsupporting

confidence: 89%

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Technological Innovation and Competitive Advantage: Empirical Evidence from Large Telecommunication Firms

Wanaswa¹,

Awino²,

Ogutu³

et al. 2021

IJBM

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Empirical research demonstrating the influence of technological innovation on competitive advantage has produced inconclusive results. This paper, therefore, aims to investigate the association amidst technological innovations and competitive advantage. Significant transformations have been evident in Kenya’s telecommunication industry for the last two decades, which has resulted in intense competition, and technological innovation has become the new face of competition among firms. The study applied the positivism philosophy and adopted the descriptive cross-sectional survey design. The target population comprised all 83 large licensed telecommunications service providers where census method was used. Both descriptive and inferential statistics were utilized in the analysis of data. Descriptive statistics comprised of frequencies, percentages, means, and standard deviations while inferential statistics used linear regression analysis which was employed in testing the hypothesis. Findings reveal a significant and positive influence of technological innovation on competitive advantage. Technological innovation explained the variations in competitive advantage. It is deduced from the findings that more technologically innovative telecommunication firms are likely to produce better products and services and consequently able to acquire more customers earning competitive advantage compared to less innovative telecommunication firms. The study presented notable implications on the policy framework, the strategic management practice, and theory implications in the telecommunication industry and beyond. At policy level, the Government of Kenya would benefit from the study by ensuring that policy makers and regulatory authorities in the telecommunication sector formulate policies that would promote technological innovation for enhancing competitive advantage. Managerial practitioners may consider institutionalizing innovation by creating the requisite direction and controls that enable the emergence of innovation and value creation for sustainable competitive advantage. The study findings’ implications further extended, supported, and added value on the theory adopted by the study.

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Section: Discussionsupporting

confidence: 89%

“…A study by Mugo and Macharia (2020) sought to establish the effect of technological innovation on the competitive edge of telecommunications firms in Kenya. To measure technological innovation, the study used development of Global System of Mobile (GSM) networks, new software and tools, and synergies and partnerships.…”

Section: Literature Reviewmentioning

confidence: 99%

Technological Innovation and Competitive Advantage: Empirical Evidence from Large Telecommunication Firms

Wanaswa¹,

Awino²,

Ogutu³

et al. 2021

IJBM

View full text Add to dashboard Cite

show abstract

“…A study by Mugo & Macharia (2020) sought to establish the effect of technological innovation on the competitive advantage of telecommunications firms in Kenya. To measure technological innovation, the study used development of Global System of Mobile (GSM) networks, new software and tools, and synergies and partnerships.…”

Section: Methodsmentioning

confidence: 99%

“…The relationship between technological innovation and competitive advantage has elicited a vibrant conversation among strategic management scholars and practitioners since the seminal works of Rogers (1983) and Porter (1985). Studies have shown that technological innovation influence competitive advantage (Mugo & Macharia, 2020) but it has also been contended that technological innovation cannot singly influence competitive advantage but have to be combined with other variables including strategic leadership.…”

Section: Introductionmentioning

confidence: 99%

Technological Innovation and Strategic Leadership Axis on Competitive Advantage of Telecommunication Enterprises

Wanaswa¹,

Awino²,

Ogutu³

et al. 2021

IJBM

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The study conceptualized a relationship between technological innovation and strategic leadership on competitive advantage. Technological innovation has been posited to influence performance competitive advantage however; this position has been largely tautological and hence required more empirical testing. Although implied, the role of strategic leadership in the relationship between technological innovation and competitive advantage has been largely lacking. The study, therefore, specifically sought to determine the moderating role of strategic leadership on the relationship between technological innovation and competitive advantage of large telecommunication enterprises (LTEs) in Kenya. Significant transformations have been evident in Kenya’s telecommunication industry for the last two decades, which has resulted in intense competition, and technological innovation has become the new face of competition among these firms. The target population comprised all 83 large telecommunication enterprises in Kenya and census was used. Both descriptive and inferential statistics were employed in data analysis. Strategic leadership was found to have a positive and significant influence on the relationship between technological innovation and competitive advantage. It is deduced from the findings that strategic leadership would affect the strength of the relationship between technological innovation and competitive advantage. This can be attributed to the importance of organizational leadership’s role as decision makers and key enablers of technological innovation among large telecommunication enterprises. The study presented notable implications on the policy framework, the strategic management practice, and theory implications in the telecommunication industry and beyond. At policy level, the Government of Kenya would benefit from the study by ensuring that policy makers and regulatory authorities in the telecommunication sector formulate policies that would promote technological innovation and strategic leadership for enhancing competitive advantage. Managerial practitioners may consider institutionalizing innovation and leadership by creating the requisite direction and controls that enable the emergence of innovation and value creation for sustainable competitive advantage. The study findings’ implications further extended, supported, and added value on the theories adopted by the study.

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“…Even with the changing environment, the significance of strategic innovation has enabled real estate organization to rely heavily on channeling their investments in research and development characterized by the need of launching new products and services as a way of responding to the changing needs and wants of customers (Parker and Alstyne, 2017). Mudogo, (2019) argued that strategic innovation has greatly enhanced implementation of new products (good and services) or improvement on the existing business practices such as product innovation, organizational structures, processes innovation within the real estate sector that creates an avenue for marketability. The adoption of innovative strategies has clearly created expectations for new and improved products considering the unique way in which the real estate tend to conduct its activities.…”

Section: Introductionmentioning

confidence: 99%

Strategic Innovation and Marketability of Housing Units by Real Estate Firms in Nairobi County; A Case of Sortmasters Limited

MATU,

MWANTHI (PhD),

OBUNGA

2022

strategicjournals.com

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The main objective of the study was to determine strategic innovations and marketability of real estate housing units in Nairobi County. The research design that was adopted in the research was descriptive research design. Target population for the study was 85. The researcher obtained data through online delivery via the various media platforms such as WhatsApp, email and Facebook. Data was analyzed through SPSS software version 23. Results of the study presentation addressed appropriate measures that disclosed strategic innovation and marketability for real estates housing in the future. The findings of the study revealed that strategic innovation influences the marketability of housing units by real estate firms having a P-values of all the three hypothesis as evidence on rejection of the null hypothesis or the acceptance of the alternative hypothesis. There is a positive effect of product diversification on performance which constitute of the existing new markets, technological advancement and information flow. Secondly, there is a significant and positive influence of market innovation strategy on marketability of housing units which is backed by need for the creation of value, improved customer intensity and competitors' orientation. Finally, there is a significant and positive influence of product innovation and marketability of real estate housing units. Percentages, means and standard deviation was used for descriptive analysis of the indicators for each variable of the study. Multiple regression analysis was done to test for the hypotheses. The hypotheses testing at 0.95 significant level showed that marketing innovation strategy and marketability of housing units ( B-0.646, p<0.001), on the other hand product diversification strategy has a significant and positive influence on the marketability of housing units (B=0.528,P<0.001) and finally, product innovation strategy has a significant and positive influence on marketability of housing units (B=0.618,P<0.001). Based on the findings, the researcher recommended that Sortmasters should effectively incorporate market innovation strategy, product diversification, and product innovation if they are to achieve sustainability in the long term. Notably, the government should incorporate certain policies that are aimed at boosting the operations by the real estate firms.

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Technological innovation and competitive advantage in telecommunication companies in Kenya

Cited by 4 publications

References 32 publications

Technological Innovation and Competitive Advantage: Empirical Evidence from Large Telecommunication Firms

Technological Innovation and Competitive Advantage: Empirical Evidence from Large Telecommunication Firms

Technological Innovation and Strategic Leadership Axis on Competitive Advantage of Telecommunication Enterprises

Strategic Innovation and Marketability of Housing Units by Real Estate Firms in Nairobi County; A Case of Sortmasters Limited

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