2023
DOI: 10.56442/ijble.v4i2.322
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Technology Adaptation and CEO Characteristics: Enhancing Competitive Advantage in Indonesia’s MSME of F&B in the Jabodetabek Region

Muhammad Al Faridho Awwal,
Eva Yuniarti Utami,
Chevy Herli Sumerli A
et al.

Abstract: The food and beverage (F&B) industry significantly impacts Indonesia's economy, playing a crucial role in economic growth and welfare. Micro, small, and medium-sized enterprises (MSMEs) in the F&B sector, particularly in the Jabodetabek region, are essential contributors to Indonesia's global standing. This study explores the relationship between technology adaptation, CEO characteristics, and competitive advantage in Jabodetabek's F&B MSMEs. Challenges faced by these enterprises, such as limited r… Show more

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