2023
DOI: 10.32890/jtom2023.18.2.4
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Technology Adoption in Franchising Business: Understanding Factors and Challenges

Nur Nabila Huda Sabaran,
Nurul Ashykin Abd Aziz

Abstract: In today's era, franchising is a widely adopted business model used by companies to expand domestically and internationally. Undoubtedly, technology serves as the backbone for efficient management of day-to-day operations in franchise outlets. This paper aims to offer a general overview of technology integration in franchise business, providing an initial understanding. Our research involved a review of previous studies on franchising that included technological adaptation. The focus of this paper is to increa… Show more

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