Technology and Green Tech in Africa

Ogah, Marvel

doi:10.1007/978-3-031-04923-1_11

Cited by 1 publication

(2 citation statements)

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“…Due to the increasing environmental concerns in Bangladesh, consumers have started showing interest in protecting the environment by favouring environmentally friendly products, also called green-tech products. Green-tech products refer to goods or services created and designed Consumers using appbased shopping to minimise their adverse impact on the environment whilst promoting sustainability (Ogah, 2022). These products are developed to be environmentally friendly at every stage, ranging from sourcing raw materials to their final disposal or recycling.…”

Section: Introductionmentioning

confidence: 99%

“…Green-tech products can also help to create new industries and jobs in the renewable energy sector and encourage economic growth (Kim et al ., 2022). Moreover, green-tech products can benefit emerging economies by decreasing their dependence on expensive and volatile non-renewable resources and increasing energy security by adopting energy-efficient technologies, improving economic growth and enhancing sustainability in emerging economies (Ogah, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Behavioural intention of consumers to use app-based shopping on green tech products in an emerging economy

Ahmed,

Ashrafi,

Paraman

et al. 2023

IJQRM

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PurposeThe purpose of this research article is to explore the behavioural intention of consumers to use app-based shopping for green-tech products in the emerging economy of Bangladesh. The study investigates the indirect effects of perceived ease of use, usefulness, perceived delivery and perceived security on the behavioural intention to use app-based shopping for purchasing green-tech products by considering the mediating role of perceived trust.Design/methodology/approachA quantitative research approach was applied to collect data from the respondents who had previously used app-based shopping for green-tech products in Bangladesh. An online, self-administered survey questionnaire was used to collect data from 348 respondents. The survey data was analysed using SmartPLS-4 to measure the reliability and validity of the constructs. In addition, partial least squares structural equation modelling (PLS-SEM) was employed to test the research model and hypotheses.FindingsThe study's results reveal that perceived usefulness, ease of use, security and delivery positively and significantly influence perceived trust, leading to a higher behavioural intention to use app-based shopping for green-tech products. Additionally, perceived trust significantly mediates the relationship between the behavioural intention to use app-based shopping and perceived usefulness, perceived ease of use, perceived security and perceived delivery.Practical implicationsThe study's findings have important implications for app-based shopping services to support customers interested in purchasing green-tech products in an emerging economy. The results also indicate that green-tech product companies must adopt new service delivery channels and ensure consumers' convenience and cost and time savings. The present research findings suggest that green-tech product companies need to ensure that they integrate digital technologies into their services for secure and timely delivery of products, improving customer convenience.Originality/valueThe study's findings can be insightful for app-based shopping service providers to foster their businesses by focussing on developing a positive trust perception in the consumer's mind, leading to a positive intention to use the app-based shopping services. The present study will enrich the current literature by investigating how consumers' perceived trust affects their behavioural intention to use app-based online shopping for purchasing green-tech products. It will also expand the existing knowledge on app-based shopping by exploring how perceived delivery impacts perceived trust, which subsequently affects customers' intentions to adopt the purchase of green-tech products.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%