2024
DOI: 10.3390/jtaer19020078
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Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests’ Behavior

Mariia Bordian,
María Fuentes-Blasco,
Irene Gil-Saura
et al.

Abstract: The study intends to identify and analyze different consumer segments. For this purpose, we examine why customers turn to electronic word-of-mouth (eWOM) before making a purchase and how they perceive a hotel’s information and communication technology (ICT) and relational innovation after making a purchase. The objective was empirically tested with data from a panel of consumers who stayed at hotels during the post-pandemic recovery period in Spain. In total, 393 valid questionnaires were obtained. The estimat… Show more

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