Technology Application in   Tourism Events

Mansouri, Shirzad

doi:10.4324/9781003271147-10

Cited by 3 publications

(1 citation statement)

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“…But simply offering free returns and exchanges isn't enough, and it comes at a high cost to Sephora. The constant exchange of information in the digital age enables entrepreneurs to develop personalized services and interact directly with consumers [9]. Creating an AI test within the online buying application is flexible enough to allow customers to see what the products they are interested in look like in their own estimation from the comfort of their own home [10].…”

Section: Issue Analysis and Solutionsmentioning

confidence: 99%

Analysis of Sephora's Market

Chen

2023

AEMPS

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Sephora is a leading global beauty retailer in the major beauty and hair and skin care industries, but there are many similar companies in the industry resulting in fierce competition, so this paper examines how Sephora stands out from the competition. This research paper is an analysis of Sephora's marketing strategy and presents the problems and possible solutions. A brief description of Sephora's business model is given, and the Sephora retail market is analyzed, starting with each of Sephora's marketing strategies and conducting a SWOT analysis. Overall, the research concludes that Sephora's marketing strategy is very effective in driving customer engagement, loyalty, and e-commerce marketing strategies.

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Section: Issue Analysis and Solutionsmentioning

confidence: 99%

Analysis of Sephora's Market

Chen

2023

AEMPS

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Smart tourism technology, a boon or a bane for event tourism? In the context of Kochi Muziris Biennale

2024

Journal of Convention & Event Tourism

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Event-Enabled Mobile Applications

Kulshreshtha,

Akoijam,

Kumar

et al. 2024

Advances in Hospitality, Tourism, and the Services Industry

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Globally, there is a vibrant paradigm shift from physical event management engagements to transforming the event industry through mobile app technology involve leveraging digital tools to enhance the overall event experience for event organizers, attendees, sponsors, and other stakeholders. Nowadays, event mobile apps have become increasingly popular and most indispensable technological tool in the event industry specially after COVID 19 unprecedent and to a variety of reasons to access all event-related information, schedules, and updates, leading to a more convenient and enjoyable experience. Creating an innovative experience through developing mobile apps for events comprises several crucial features and deliberations to ensure a smart, seamless, synchronized, and engaging experience for both host and guest or visitors. A holistic approach of mobile application technology brings positive operational and executional changes in the event industry which focuses on the entire event lifecycle and to cater the diverse needs of all stakeholders. These event mobile apps support proper improvements for future events and festivals, with effective managerial and supervisory functions, engaging both organizers and attendees by offering new event prospects for data-driven decision-making and event sponsorship.

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Technology Application in Tourism Events

Cited by 3 publications

References 0 publications

Analysis of Sephora's Market

Analysis of Sephora's Market

Smart tourism technology, a boon or a bane for event tourism? In the context of Kochi Muziris Biennale

Event-Enabled Mobile Applications

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