Technology Applications in the Asian Tourism Industry in Future

İştin, Aysen Ercan; ERYILMAZ, Gamze; Üzülmez, Meral

doi:10.1007/978-981-16-5461-9_27

Cited by 5 publications

(3 citation statements)

References 48 publications

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“…Chauhan (2021) and Jain et al (2022) pointed that the use of disinfection or sterilization robots become widespread globally during the COVID‐19 era. Additionally, in China, drones were being used to monitor the density and movements of tourists in scenic areas (İştin, 2022), providing a bird's eye view for better surveillance (Monaco, 2021). Remote‐controlled ambulance robots with medical equipment have been used to provide health facilities (Holland et al, 2021).…”

Section: Literature and Hypothesis Developmentmentioning

confidence: 99%

From crisis to prosperity: Leveraging robots, artificial intelligence, and service automation for sustainable tourism in Zimbabwe

Chiwaridzo,

Chiwaridzo

2024

Bus Strat Dev

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In an increasingly digital and interconnected world, the integration of advanced technologies such as robotics, artificial intelligence (AI), and service automation has become pivotal for shaping the future of various industries, including tourism. The paper investigates complex relationship between three independent variables: (robotic adoption, AI adoption, and service automation adoption) and three dependent variables: (social sustainability, economic sustainability, and environmental sustainability). Employing a quantitative research approach, the study gathered data from 608 randomly selected tourism supply chain stakeholders using the Krejcie and Morgan table to determine the sample size. Data collection was facilitated through Google Forms questionnaires, and the analysis relied on structural equation modeling. The statistical findings highlight positive direct significant relationships among these variables, as evidenced by t‐statistic values surpassing the threshold of 1.96. These values ranged from a minimum of 2.156 to a maximum of 10.083. These results suggest that by strategically integrating these technologies, tourism businesses and policymakers in Zimbabwe can enhance tourist experience, the industry's long‐term viability and its positive impact on society, the economy, and the environment. This study's outcomes provide a compelling foundation for informed decision‐making and the development of targeted strategies aimed at advancing sustainability objectives within the Zimbabwean tourism landscape.

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Section: Literature and Hypothesis Developmentmentioning

confidence: 99%

From crisis to prosperity: Leveraging robots, artificial intelligence, and service automation for sustainable tourism in Zimbabwe

Chiwaridzo,

Chiwaridzo

2024

Bus Strat Dev

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“…Since the beginning of the COVID-19 pandemic in December 2019, it has affected numerous aspects of human life, most notably the global economy in areas such as job insecurity, unemployment, economic development and health. This COVID-19 pandemic has resulted in global and local restrictions; it continues to influence hotels, restaurants, museums, domestic and international flights, events and travel arrangements, all of which have a detrimental impact on the revenue of organizations (İştin et al ., 2022; Han et al ., 2020). According to the World Health Organization (WHO), the global consequences of the COVID-19 pandemic on the hospitality, tourism and restaurant industries have been significantly impacted by the outbreak, according to the World Health Organization.…”

Section: Introductionmentioning

confidence: 99%

Congruent internal marketing efforts to reduce turnover intentions among restaurant employees in the midst of COVID-19

Uludağ

Oluwajana

Ekanem

2023

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PurposeThe purpose of this article is to examine the factors that influence turnover intentions by examining the effect of congruent internal marketing on turnover intentions among restaurant employees in North Cyprus. The study also integrates work immersion variables to factor in the reduction of turnover intentions of employees.Design/methodology/approachThe quantitative study employed questionnaires distributed to 150 participants at various restaurants throughout Northern Cyprus. The study's results were utilized to examine the effect of several components of congruent internal marketing on turnover intention, including work engagement, job satisfaction, coaching and employee development structural equation modelling.FindingsThe study confirmed a positive and significant relationship between congruent internal marketing and turnover intentions, work engagement, job satisfaction and management coaching. It is evident that congruent internal marketing is contingent on elements that minimize employees' turnover intentions. Given the increasing pace of voluntary and involuntary turnover, it is critical to provide concise research for both present and future analysis.Research limitations/implicationsThe data collection for this study was limited to the cities of Northern Cyprus, as it focuses on small business operations. Additionally, the researchers were able to collect data from only 30 establishments during the pandemic. Quintessential implication of the current study posits how internal marketing efforts coupled with coaching and engagement practises helps to reduce turnover.Originality/valueRecently, turnover intention has emerged as a major source of concern for business and organizational survivors, particularly during this COVID-19 pandemic. This had a detrimental effect on local and international enterprises, health, education, hotels and tourism. In essence, the current crisis has had a profound effect on both internal marketing and employee turnover intentions. Drawn from the POS and SET theories, the current study develops and tests parsimonious model in fostering avenues to reduce turnover.

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“…As an app helps, one is to practice a wireless digital environment through a user interface by touching on-screen or using buttons. Travel agencies are trying to create their own apps for mobile phones to gain a competitive advantage and improve tourism revenues through increased productivity [3]. Mobile travel apps are referred to the mobile applications that are mainly targeted at travellers and those used in a conventional travel context, e.g.…”

Section: Introductionmentioning

confidence: 99%

Mobile Travel Apps Engagement: Measuring Tourists’ Perception

Imtiaz

Suki

2022

Int. J. Interact. Mob. Technol.

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Mobile travel apps have revolutionised the way people book flights, hotels, and excursions, as well as how travel firms contact clients. This study examines tourists’ perception of mobile travel apps engagement in Pakistan. A field intercept survey was distributed to 500 respondents approached at tourism sites with a high flow of tourists in Northern Pakistan. Data were analyzed using exploratory factor analysis (EFA) via the Statistical Package for Social Sciences (SPSS) version 23 and conﬁrmatory factor analysis (CFA) the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach using Smart-PLS 3.0 software. The EFA analysis by using the principal component method of extraction and the varimax method of rotation yielded five factors. Respondents heavily emphasize item TS2 “I am very satisfied with the mobile travel apps” of tourist satisfaction factor. Likewise, this item emerged as the most dominant in the CFA analysis, followed by item TS3 "I am happy with the mobile travel apps", and item TS4 "I am satisfied with the way mobile travel app organizes the trip". The findings are vital to advancing extant mobile travel apps engagement research, while also guiding their developers to better design mobile travel apps to boost tourists’ trust and satisfaction. Direction for further research is furnished.

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Technology Applications in the Asian Tourism Industry in Future

Cited by 5 publications

References 48 publications

From crisis to prosperity: Leveraging robots, artificial intelligence, and service automation for sustainable tourism in Zimbabwe

From crisis to prosperity: Leveraging robots, artificial intelligence, and service automation for sustainable tourism in Zimbabwe

Congruent internal marketing efforts to reduce turnover intentions among restaurant employees in the midst of COVID-19

Mobile Travel Apps Engagement: Measuring Tourists’ Perception

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