Technology as a Catalyst for Tourism Entrepreneurship: A Critical Insight

Abstract

The purpose of the present article is to highlight the importance of technological advancement and the role of travel technology providers in the tourism industry. The present study also highlighted the current technological changes and trends in the tourism and hospitality industry. A systematic study of the existing and emerging technologies in the tourism sector and how travel technology providers help entrepreneurs to organize and automate the travel business is presented in the form of a viewpoint. Travel technology providers help tourism enterprises by providing services like API integration, customer relationship management (CRM), portal and website designing, and more. Covid-19 has scaled up the technological changes and boosted digital entrepreneurship worldwide, bringing various technological trends to the tourism and hospitality industry. To meet the needs of modern-day travelers, travel agents and tour operators are considering taking their travel business online and opting for innovative travel technologies. The present study contributes to the existing literature and helps tourism practitioners to remain competitive and cater to the ever-changing demands of today’s travelers.