“…Literature found generally explored commercialisation aspects (Iansiti, 1995;Purdue et al, 1999). Those that studied technology commercialisation include Rogers et al (2001), Spann et al (1995, Sedaitis (2000), Balthasar et al (2000), Molas-Gallart andSinclair (1999), Buono (1997), Carayannis and Gover (2002), Archibald and Finifter (2003), Lofsten and Lindelof (2003), Kassicieh et al (2002), Amesse and Cohendet (2001), Gopalakrishnan and Santoro (2004), Garavelli et al (2002), Harris andHarris (2004), Fandel (2007), Chapple et al (2005), Markman et al (2005), Lee and Win (2004), Siegel et al (2004), Anderson et al (2007), Janet and Maryann (2006), and Gallaher and Rowe (2006).…”