Técnicas de preferência declarada na análise do nível de serviço hoteleiro

Novaes, Antônio Galvão; Efrón, Alejandra Judith; Granemann, Sérgio Ronaldo; Rodriguez, Carlos Taboada

doi:10.1590/s0104-530x1996000200005

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“…Boas avaliações incrementaram as vendas on-line dos hotéis na ordem de 2,68% em Paris e 2,62% em Londres (Ögüt & Onur Taş, 2012). Menores preços aumentam a ocupação na indústria hoteleira brasileira (Novaes et al,1996). Outros achados indicam que preços muito elevados induzem os clientes a buscar outras opções (Schwartz & Chen, 2010).…”

Section: Preços E Receitasunclassified

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Análise da relação entre a satisfação dos consumidores e os preços ofertados no sítio booking.com

Borges

Pereira

Matos

et al. 2015

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Section: Preços E Receitasunclassified

“…A mesma abarca elementos como cortesia, cordialidade, simpatia e prestatividade (Novaes et al, 1996;Chaves et al, 2012). Outros estudos identificaram uma relação positiva entre a satisfação do cliente e o desempenho financeiro do hotel (Chi & Gursoy, 2009).…”

Section: Funcionáriosunclassified

Análise da relação entre a satisfação dos consumidores e os preços ofertados no sítio booking.com

Borges

Pereira

Matos

et al. 2015

TMS

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Use of a card game tool to capture end users' preferences and add sustainability value to social housing projects

2020

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The construction industry is increasingly adopting sustainable strategies to reduce environmental impacts. Despite this increase, some barriers are still perceived in the real estate market for sustainable buildings. One of them is the delivery of products that are not aligned with the needs and values of end users. This paper investigates the aspired sustainability values in housing projects based on the concept of stated preferences. A card game tool was developed based on the AQUA - HQE(tm) rating system and applied to ask a 164-respondent sample, assembled from four social housing projects to identify their preferences regarding sustainable construction. Responses were statistically analyzed based on bootstrap confidence values and on the index of general significance (IGS) of each sustainable value attribute. Results show a sustainable value hierarchy, in which the health and safety parameters were the most valued. This study confirms the validity of using a set of illustrated cards as a potential tool for identifying sustainability values end users bear and consequently improving decision-making process within sustainable products development.

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Técnicas de preferência declarada na análise do nível de serviço hoteleiro

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Cited by 2 publications

References 2 publications

Análise da relação entre a satisfação dos consumidores e os preços ofertados no sítio booking.com

Análise da relação entre a satisfação dos consumidores e os preços ofertados no sítio booking.com

Use of a card game tool to capture end users' preferences and add sustainability value to social housing projects

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