Territorial Brand in Regional Development: Interdisciplinary Discussions

Almeida, Giovana Goretti Feijó de

doi:10.3390/encyclopedia3030062

Cited by 3 publications

References 63 publications

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Territorial Brands for Rural Development Strategies in Protected Natural Spaces: A Social Demand Analysis

Albaladejo-García,

Martínez-García,

Martínez-Paz

2024

Land

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The economic decline of some rural areas is leading to the development of strategies to enhance the value of local economies. This is particularly important in protected natural spaces, where the aim is to encourage the provision of ecosystem services and strengthen commitment to sustainable development and economic growth. One of the rural development strategies with a growing interest in promoting the sustainability of rural areas in protected natural spaces is the use of territorial brands. The objective of this work is to analyse the social demand for territorial-branded products in protected natural spaces. The territorial brand of Sierra Espuña Regional Park (southeastern Spain) was selected as a pragmatic case, with the aim of promoting the production and consumption of sustainable local products. To this end, a contingent valuation survey of consumers was carried out to study the demand for honey, one of the most characteristic products of this territorial brand. The results demonstrate the high social demand for honey under the Sierra Espuña Territorial Brand, with an average surcharge of almost thirty percent compared to the conventional product, and a positive influence of the perception of supporting ecosystem services on this social demand. These results provide an empirical basis for the integration and promotion of production and marketing strategies with territorial brands, in the interests of rural development from and for the territory.

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Territorial Brands for Rural Development Strategies in Protected Natural Spaces: A Social Demand Analysis

Albaladejo-García,

Martínez-García,

Martínez-Paz

2024

Land

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Land of Maramureș (Romania) Identity Valences: Perceptions, Promotion and Potential for Valorisation

Boțan,

Gligor,

Fonogea

et al. 2024

Societies

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The territorial personality of a region is defined by its diverse elements and complex interrelations, evolving over time. This scientific endeavour, particularly prevalent in regional geography, aims to understand and leverage these identity elements for regional branding and development. Such studies focus on areas known as “lands”, among which the Land of Maramureș in Romania is notable for its historical depth and cross-border nature with Ukraine. Characterized by its unique culture and the intricate relationships between its people and the land, Maramureș showcases significant multiculturalism. This paper investigates the key elements that constitute the regional identity of Maramureș, ranking them by their perceived importance among local residents. By identifying and understanding these elements, the research seeks to enhance their recognition and utility as drivers of regional development. The findings aim to serve both academic readers and local government authorities, guiding investments in identity-aligned initiatives to foster regional growth and improve community well-being. This approach underscores the critical role of territorial identity in shaping regional strategies and enhancing the quality of life for inhabitants.

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Tourism and Destination Positioning Through Territorial Branding

de Almeida,

Minasi

2025

Advances in Logistics, Operations, and Management Science

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Purpose The purpose is to examine how a territorial brand positions a tourism destination. Design/methodology/approach The strategy used a case study using a qualitative approach. Findings/Conclusion The results highlight the use of the territorial brand and scope-creating local events in urban areas. Studying the territorial brand in the context of cultural studies also extends to the study of tourism. Research limitations The study's shortcoming was that it was limited to cities in the interior. We propose broadening the study to include the realities of other small towns. Practical and Theoretical Implications The contributions address the complexity of the investigated themes, destination branding, place branding, and territorial brand. Originality There are certain places, such as Brazil, where the brand of the place is still embryonic. The territorial brand led from the feeling of local belonging. The reality of the city of Pelotas can reflect the existence of other territorial brands, and this study contributes to exposing this.

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Territorial Brand in Regional Development: Interdisciplinary Discussions

Cited by 3 publications

References 63 publications

Territorial Brands for Rural Development Strategies in Protected Natural Spaces: A Social Demand Analysis

Territorial Brands for Rural Development Strategies in Protected Natural Spaces: A Social Demand Analysis

Land of Maramureș (Romania) Identity Valences: Perceptions, Promotion and Potential for Valorisation

Tourism and Destination Positioning Through Territorial Branding

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