Territory marketing strategy: processes digitization and investment development

Abstract

This article discusses the modern features of the development of territory marketing. The research examines the phenomenon of competitiveness of the territory within the interests of the subjects of the territory. The authors determine that one of the changes in the strategic development of territory marketing is the emergence of the "smart city" concept. The main element of the "smart cities" concept is intellectual systems based on information technologies and data analysis, significantly improving the quality of life of citizens and solving modern infrastructure problems. The research determines the features of the development of an attractive investment environment within the territories in order to ensure the efficiency of life and competitiveness system. The article considers the features and mechanisms of attracting investors within the marketing concept. The object of this research is to determine a system of tools to attract and improve the efficiency of use of investment flows as a tool for territory marketing, which increases the efficiency of processes and allows to stimulate subjects of the territory. Features in the technology of attracting investors in the modern world fully fit the concept of territory marketing.

State Regulation of Digital Technologies for Sustainable Development and Territorial Planning

“…Caused by the spontaneous spread of digital technologies and the growing effectiveness of territorial communities, the diversification of efficient subjects that affect the essential characteristics of society as a social system (solution providers) complicates the structure of network connections among people, processes, data, objects, their interactions, and the formation of new alliances/clusters within the system and its new subsectors [67]. Subsequently, there is a need to introduce new technologies for managing smart territories and new regulations for their functioning.…”