Text-mining 10-K (annual) reports: A guide for B2B marketing research

Cooper, Holly; Ewing, Michael Thomas; Mishra, Sagarika

doi:10.1016/j.indmarman.2022.10.001

Cited by 5 publications

(2 citation statements)

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“…Drawing on Cooper and Ewing [ 30 ], we used a text mining approach to measure our independent variable, digital strategic orientation. The content of an annual report reflects a company's strategic planning; therefore, text analysis of a company's annual report can reflect its strategic positioning.…”

Section: Data and Research Methodologymentioning

confidence: 99%

The impact of corporate digital strategic orientation on innovation output

Fan

Zhao

Zhang

et al. 2023

Heliyon

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Section: Data and Research Methodologymentioning

confidence: 99%

The impact of corporate digital strategic orientation on innovation output

Fan

Zhao

Zhang

et al. 2023

Heliyon

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“…For the sake of simplicity, we give a brief description of the approach here and elaborate on the detailed procedures in Appendix 1. First, as annual reports are high-quality original documents containing firm information for a given year (Cooper et al, 2022), we obtain a rich collection of 8,710 annual reports from all 1,238 manufacturing firms in our sample to construct the corpus for content analysis. Second, we choose the phrase as the recording unit (Tangpong, 2011), which is appropriate for our approach since a specific digital technology is always termed as a phrase in Chinese.…”

Section: Moderating Variablesmentioning

confidence: 99%

How does digitalization alter the paradox of supply base concentration? The effects of digitalization intensity and breadth

Yang¹,

Hu²,

Shao³

et al. 2023

IJOPM

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PurposeThe highly uncertain and turbulent environments nowadays intensify the paradoxical effects of supply base concentration (SBC) on improving cost efficiency while increasing idiosyncratic risk (IR). Digitalization is regarded as a remedy for this paradox, yet digitization's potentially curative effect has not been empirically tested. Leveraging the lenses of paradox theory and information processing theory (IPT), this study explores how two distinct dimensions of digitalization, i.e. digitalization intensity (DI) and digitalization breadth (DB), reconcile the paradoxical effects of SBC.Design/methodology/approachUsing a panel dataset of 1,238 Chinese manufacturing firms in the period of 2012–2020, this study utilizes fixed-effects regression models to test the proposed hypotheses.FindingsThe authors discover that SBC enhances a firm's cost efficiency but induces greater IR. More importantly, there is evidence that DI restrains the amplifying effect of SBC on IR. However, DB weakens the enhancing effect of SBC on cost efficiency and aggravates the SBC's exacerbating effect on IR.Originality/valueThis study advances the understanding of the paradoxical effects of SBC on cost efficiency and IR from a paradox theory perspective. More importantly, to the best of the authors' knowledge, the authors' study is the first to untangle the differential roles of DI and DB in reconciling the paradox of SBC. This study also provides practitioners with nuanced insights into how the practitioners should use appropriate tactics to deploy digital technologies effectively.

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