That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™

Exploring the Booking Determinants of the Airbnb Properties: An Example of the Listings of London

“…On the Airbnb platform, it is argued that being a Superhost means more reviews, higher ratings, and the higher willingness to spend more from the customers (Liang, Schuckert, Law, & Chen, 2017). It is also interesting to note that, images uploaded to the Airbnb by the hosts, including the interior decoration of the property (Rahimi, Liu, & Andris, 2016), hosts' personal photos (Ert, Fleischer, & Magen, 2016) and even facial expression of the hosts (Fagerstrøm, Pawar, Sigurdsson, Foxall, & Yani-de Soriano, 2017), play an important role in determining consumers' the booking behaviors on Airbnb. In addition, the determinants of prices on Airbnb are discussed to some extent.…”

Privacy in the Sharing Economy

“…However, the right typology of shared information can determine whether a consumer can access a shared service or be refused participation (Fagerstrøm et al, 2017). In particular, as studies discuss instances of consumer discrimination (Edelman, Luca, & Svirsky, 2017), research should dedicate attention to information sharing behaviors and on the strategies put in place to ensure participation in the economy.…”

“…This information, which is typically disclosed upon registration, typically includes users' names, phone numbers, and email addresses. Platforms such as Airbnb and Couchsurfing also require user profiles to feature a personal picture (Fagerstrøm, Pawar, Sigurdsson, Foxall, & Yani-de-Soriano, 2017), while others, such as Uber, only offer it as an option. This information, which acts as a de facto gateway to platform access, also serves to 'anchor' the online identity to a real, existing offline person (cf.…”

“…Impression management takes place with respect to the person offering the service or good, especially when the service or good provided puts providers in direct contact with consumers (Fagerstrøm et al, 2017;Molz, 2012b). Similar to a SNS, users will tend to share positive and intimate information to feel more connected to other users (Utz, 2015), and to generate positive impressions (Lee-Won, Shim, Joo, .…”

Sistema De Reputação Online: A Importância Das Informações Do Anfitrião Na Geração De Sua Reputação Em Relação À Expectativa E À Confiança Do Hóspede

“…Concordando com a hipótese 3a, os resultados da primeira ANOVA Esses resultados são especialmente importantes quando considerado que uma das relevantes informações para os hóspedes, na escolha de um anfitrião, são as fotos postadas pelo mesmo (FAGERSTRØM et al, 2017;TEUBNER, 2017).…”