The 10 New Bali Project in Indonesia, Real or Gimmick

Abstract

This article discusses the Ten New Bali project program launched by the former Minister of Tourism and Culture Arief Yahya during the first period of President Joko Widodo's administration, ten tourist attractions that have been selected will be formed and aligned like Bali. The Ten New Bali Project has changed its program to the Five Super Priority Destinations program, the program only focuses on five tourist destinations, namely Lake Toba, North Sumatra, Borobudur Temple, Central Java, Mandalika, West Nusa Tenggara, Labuan Bajo, East Nusa Tenggara and Likupang, North Sulawesi. This project is expected to boost the economy, human resources of the local community and tourist arrivals. The purpose of this study is to identify how far the development of the five super priority destination projects has gone. Qualitative descriptive method was used in this study by using online media news sources and literature reviews as data sources. The results show that the correlation between tourism agencies and stakeholders has a very important role in accelerating the success of the Five Super Priority Destinations program and the Five Super Priority Destinations Project has succeeded in proving one tourist destination that has been inaugurated, namely Mandalika in West Nusa Tenggara, it can be concluded that the Lima project Super Priority Destinations are already 20% running and require a lot of time.

Coastal Tourism in Southeast Jember: Key Challenges and Opportunities in the Development of Bandealit Beach

“…For instance, Pertamina Grand Prix of Indonesia 2022, held on March 2022, was considered as an event that contributed to showing the world that Indonesia has been open for tourists. The sporting event helped Indonesia to improve the nation branding [3] especially due to the fact that the race took place in Mandalika that belongs to one of the super priority tourism destinations [4] which is expected to be one major tourist attractions in the future through Ten New Bali project [5]. For sure, there are other similar events conducted with similar purposes in relation to supporting the recovery of the tourism industry such as the World Superbike (WSBK) in Mandalika [3], Jakarta E-Prix (Formula E) 2022, and other nonsporting events.…”

Tourism Development in National Tourism Strategic Areas: Prospects and Local Community Participation

“…Massive development in the Indonesian tourism sector began in 2017 by establishing "10 priority tourist destinations" or what is often referred to as "10 New Bali" (Kesuma and Ciptafiani 2021). The program is set in several places: Labuan Bajo, Lake Toba, Borobudur, Bromo-Tenger-Semeru, Wakatobi, Moratai, Tanjung Lesung, Thousand Islands, Raja Ampat, and Mandalika (Ramadhan et al 2022) In 2021, the determination of five (5) leading destinations or super-priority destinations (DSPs). DSP development is spread across five provinces: Likupang in North Sulawesi, Labuan Bajo DOI: https://doi.org/10.14505/jemt.v14.8(72).09 in East Nusa Tenggara, Mandalika in West Nusa Tenggara, and Lake Toba in North Sumatra, Borobudur is in Central Java (Batam Tourism Polyteknic 2021).…”

A Comparison of The Official Tourism Website Effectiveness of Bali And North Sumatra Province: A Content Analysis Approach

“…Bali is the prima donna of tourism in Indonesia because of its natural beauty, cultural diversity, and artificial tourism (Arismayanti et al, 2020). Bali is also a popular destination among local or foreign tourists (Ramadhan & Kusumah, 2022). Besides Bali, one province that also has natural beauty in North Sumatra.…”