The purpose of this research is to examine aviation outreach programs to identify best practices and areas for improvement in the endeavor to recruit youth to the aviation industry. The research includes creation of a model of aviation outreach and development and application of an aviation outreach gap analysis design. Three programs are analyzed, Women in Aviation Girls in Aviation Day, Experimental Aviation Association Young Eagles, and Aircraft Owners and Pilots Association High School Aviation Initiative. Each program takes a unique approach to recruiting youth and the strengths and weaknesses, based on the aviation outreach model, are discussed. Results of the research reveal that each of the three outreach programs should be considered a best practice. Recommendations for aviation outreach are provided with emphasis on increased attention to outcome measures. This research contributes a new method to assess outreach programs, a critical task in the effort to create solutions to the global aviation workforce challenges.One of the most pressing issues facing the aviation community is the need to address the growing shortage of qualified personnel throughout the industry. The industry is facing shortages in many areas and it is a global concern. Outreach programs will play a vital role in the ability to fill the workforce pipeline with qualified professionals in the industry. Many aviation organizations, including large nonprofit organizations, have developed programs to try to introduce youth to opportunities in the aviation industry. The purpose of this research is to develop a model of aviation outreach program delivery and to analyze programs to identify best practices and determine areas for improvement.
Aviation Global Workforce ShortagesAviation is facing global shortages of qualified personnel in many key areas of the industry. According to the Boeing Pilot and Technician Outlook, global demand is high for technicians, cabin crew, and pilots. Between 2017 and 2016, the global aviation industry will require 648,000 new airline technicians, 839,000 new cabin crew members, and 637,000 new commercial airline pilots (Boeing, 2017). The regions with greatest demand are Asia, followed by North America and Europe (Boeing, 2017). In 2011, the International Civil Aviation Organization (ICAO) published a 20-year forecast to examine the global needs for pilots, technicians, and air traffic controllers. The ICAO forecast a shortage in all three areas of aviation and again noted North America, Asia, and Europe as the most effected regions (ICAO, 2011). Shortages are expected as demand for air transport continues to rise. The International Air Transport Association (IATA) in their most recent forecast, predicted a near doubling of passengers in the next twenty years, leading to 7.8 billion passengers traveling in 2036 compared to 4 billion in 2017 (IATA, 2017). The forecast also supports the growth in the Asia market