The Application of Artificial Intelligence in Electronic Commerce

Abstract

With the rapid development of science and technology and economic society, the application of artificial intelligence(AI) is more and more common, its development has a profound impact on our work and lifestyle. In the field of e-commerce, AI technology has also been well applied and achieved good results. AI has become an important driving force for the development of e-commerce. This paper simply described the e-commerce development situation and prospects of AI technology, analyzes the present situation of the application of AI technology in the field of e-commerce, mainly study and discuss in detail from the aspect of assistant of AI, intelligent logistics, recommendation engine and the optimal pricing application through the research of e-commerce intelligent operation instance - Baidu take-away, probes into the important impact and great significance on the e-commerce development of artificial intelligence.

A aplicação da inteligência artificial no comércio eletrónico: cross-sell e up-sell

“…Os progressos feitos na área de inteligência artificial e a sua aplicação em sistemas e em softwares tem sido um grande apoio e ajuda para a área de marketing (Gupta & Tomar, 2021). Também na área do comércio eletrónico, a inteligência artificial tem um papel fundamental no que diz respeito ao crescimento das vendas e à otimização dos processos de comércio eletrónico (Song et al, 2019). A inteligência artificial tem, dentro do marketing e do comércio eletrónico imensas aplicações, uma das mais comuns e abordadas na literatura são os sistemas de recomendação personalizados (Huang & Rust, 2021); (Song et al, 2019).…”

“…A aplicação da IA nos sistemas de recomendação (Song et al, 2019) apresentam o conceito de recommendation engine como um sistema de recomendação que funciona com base em algoritmos de machine learning. Machine learning é uma das tecnologias da inteligência artificial que inclui sistemas com a capacidade de identificação de padrões e de previsão de resultados sem ou com pouca intervenção humana (Gupta & Tomar, 2021).…”

Automatic Eligibility of Sellers in an Online Marketplace: A Case Study of Amazon Algorithm

“…The application of machine learning, as in other sales business models, extends to almost every area of e-commerce (e.g., security [22], fraud detection [23,24], profit maximisation [25], sales prediction [26,27], inventory management [28,29], product categorisation [30], and portfolio management [31]). Literature reviews exploring machine learning applications in different e-commerce scenarios can mainly be found in [32][33][34][35][36][37][38].…”

Artificial Intelligence-Application in the Field of E-Commerce

“…In the world of electronic marketing, arti icial intelligence technology has evolved into a strong platform for boosting market growth and optimizing e-commerce operations. Some of the techniques namely, Arti icial Intelligence Assistant (chatbot), Recommendation Engine, Optimal Pricing and so on are discussed below (Song et al (2019) ).…”