The Application of Multimedia Computer Technology in Live-stream Shopping —— From the Perspective of User’s Purchasing Behavior

Cheng, Zhi-Quan; Gu, Tongfei; Zhang, Yixin; Zhang, Zeqian

doi:10.1109/iccsmt51754.2020.00046

Cited by 4 publications

(2 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In particular, TPB has been used to verify consumers' WTP for mobile health [5,14]. Some studies have examined the utility of TPB in live streaming [40,[42][43][44]. Therefore, TPB was used as a foundation for understanding the consumer's willingness to pay for MHLS in our study [15].…”

Section: Tpb In Mhlsmentioning

confidence: 99%

Willingness to Pay for Mobile Health Live Streaming during the COVID-19 Pandemic: Integrating TPB with Compatibility

Huang

Wang

2022

Sustainability

View full text Add to dashboard Cite

The COVID-19 pandemic has forced people to limit their physical interactions, which has led to unprecedented growth in mobile health live streaming (MHLS). Such practices have been facilitated by the rapid development of consumers’ willingness to pay for MHLS. However, few efforts appear in the literature to understand this change. This study aims to integrate the theory of planned behavior with compatibility to clarify payment motivations for MHLS during the COVID-19 pandemic in China. Accordingly, the current study used a web-based, self-reported questionnaire to collect data from 506 Chinese consumers. Of the 535 distributed questionnaires, we received 505 valid responses, yielding an effective rate of 94.3%. The valid responses were analyzed using structural equation modeling, and the associated hypotheses were tested using partial least squares regression. The results showed that attitude, self-efficacy, preferred lifestyle, information quality, and interactive immersion (but not subjective norms) significantly predicted consumers’ willngness to pay (WTP). In addition, attitude partially mediated the association between preferred lifestyle, information quality, and WTP, respectively, while the mediating role in the relationship between interactive immersion and WTP was not confirmed. These findings can be used to formulate effective marketing strategies to benefit MHLS services and mobile payment technology in the country.

show abstract

Section: Tpb In Mhlsmentioning

confidence: 99%

Willingness to Pay for Mobile Health Live Streaming during the COVID-19 Pandemic: Integrating TPB with Compatibility

Huang

Wang

2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…The infusion of diverse information portals has breathed new life into e-commerce enterprises, significantly curbing their marketing expenses. Meanwhile, the outbreak of the coronavirus epidemic in 2020 has accelerated the development of the non-contact, LoT economy, ''live stream, and e-commerce has just caught up with the trend'' (Cheng et al, 2020;T. Zhang & Tang, 2023).…”

Section: Introductionmentioning

confidence: 99%

A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape

Mai,

Sheikh Ahmad,

2023

Sage Open

View full text Add to dashboard Cite

Livestreaming commerce (LSC) has transformed the retail business model, introducing it as an integral channel of distribution in social commerce. Numerous existing contemporary research literature highlights the absence of LSC-underpinning theories. The paramount aim of the present study is to furnish a comprehensive reference for forthcoming analyses by conducting an all-encompassing meta-review of the literature. The present study adopted VOSviewer software package to conduct a bibliometric analysis of 75 articles in domain. The conducted comprehensive literature analysis reveals current LSC research segments, classifying significant discoveries into three broad areas of specialization: streamer-focused research, consumer-focused research, and platform-focused research. These subdomains contribute to the existing knowledge base by identifying underpinnings theory, methodologies, and eight core themes that have emerged: behavior, credibility, trust, adoption, costs, information dissemination, purchase intention and knowledge acquisition. A comprehensive study is a valuable tool for pinpointing pivotal research areas that have been extensively examined while establishing a strong foundation for detecting potential obstacles and emerging patterns that could influence forthcoming investigations. This study aims to fill the gap by conducting a comprehensive review of this emerging phenomenon. This study categorizes key findings into three specialization and identifies underpinnings theory, and methodologies for each subdomain. By exploring key themes in the field, this study sheds light on important areas for future research in LSC.

show abstract

Developing personas for live streaming commerce platforms with user survey data

Zhong

Han

Wang

2023

Univ Access Inf Soc

View full text Add to dashboard Cite

The Application of Multimedia Computer Technology in Live-stream Shopping —— From the Perspective of User’s Purchasing Behavior

Cited by 4 publications

References 14 publications

Willingness to Pay for Mobile Health Live Streaming during the COVID-19 Pandemic: Integrating TPB with Compatibility

Willingness to Pay for Mobile Health Live Streaming during the COVID-19 Pandemic: Integrating TPB with Compatibility

A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape

Developing personas for live streaming commerce platforms with user survey data

Contact Info

Product

Resources

About