The Application of POCD Framework to Current Online Platform Venture Capital Investment

Abstract

The article mainly evaluates Hopin company's investment and company prospects by using POCD (people, opportunity, context, deal). By analyzing Hopin's strengths in terms of people, opportunities, and content, combined with founders and employees who have undergone higher education, the company's improvement and development of products and services, and the adaptation to the customer base's needs. At the same time, the inconvenience of offline activities brought about by Covid-19 has led to a great promotion of Hopin's online platform products. Hopin has enhanced its competitive advantage in many ways compared to its competitors, enabling it to grow rapidly and make significant investments within a year.