“…Although other studies show that knowledge and understanding related to cash waqf is very significant in influencing waqf donors to participate in programs based on cash waqf (Halim et al, 2023;Saufi et al, 2021;Siti Khadijah & Nazri, 2020;Kunju & Amin, 2019;Mokthar, 2018b;Aziz et al, 2017;Zulkiflee et al, 2015). This is proven when a specific study related to cash waqf on MARA staff, government employees and members of the Malaysian Armed Forces (ATM) found that the knowledge and understanding of these groups are still at a low and moderate level in the aspect of failing to understand the concept and practice of cash waqf itself Jalal et al, 2019;Ismail & Wahid, 2021) in addition to waqf donors not knowing any information related to the programs and projects that are planned based on cash waqf (Muhammad et al, 2019). Therefore, the waqf management institution should implement promotional programs that enhances the public's understanding and knowledge of the concept of cash waqf in addition to intensifying promotion through the latest mediums such as social media in publicizing programs and projects funded through cash waqf.…”