The B2C group-buying model on the Internet

Song, Han

doi:10.1109/aimsec.2011.6011451

Cited by 4 publications

(2 citation statements)

References 20 publications

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“…The other group studying the design perspective of FPGB includes Byers et al (2011), Liu and Sutanto (2012), Song (2011), andZhou et al (2013). Byers et al (2011) showed the operational strategies of Groupon.com through design factors such as a primary buying incentive (e.g., price) and soft incentives (e.g., deal scheduling and duration, deal featuring, and limited inventory).…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, it insisted that FPGB might utilize not only the primary buying incentive but also the soft incentives for optimizing deal designs. Song (2011) analyzed which design factors affected consumers' FPGB behavior. According to its analysis results, most design factors of FPGB such as price, discount, group buying time, group buying people volume, and website brand were significant to consumer's FPGB intention.…”

Section: Introductionmentioning

confidence: 99%

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A Fixed Pricing Group Buying Decision Model

Kim

2015

International Journal of E-Business Research

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In order to explain the consumer decision process in the fixed pricing group buying (FPGB) context, this study proposed an FPGB decision model from the social perspective. To reflect the social perspective, the proposed FPGB decision model included social factors such as network externalities and subjective norm as triggers for shopping motivations. According to the analysis results, all social factors directly or indirectly affected consumers' buying intention at FPGB websites. To be more specific, of the social factors, perceived complementarity was the most significant determinant of FPGB buying intention not just in the direct influential paths but in the indirect influential paths. Subjective norm did not directly affect FPGB buying intention, but it did indirectly. These results imply that the managers of FPGB websites should carefully consider social factors as triggers for shopping motivations when designing and operating FPGB websites.

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