The Balanced Scorecard: A Bibliometric Approach

Abstract

The Balanced Scorecard is a strategic analytical model that helps organizations align their strategy with their performance measures and objectives and provides a comprehensive view of an organization's performance by looking at four key perspectives: financial, customer, internal process, and learning and growth. This paper focuses on a bibliometric analysis that was performed using the VOSviewer program and the Biblioshiny program. Thus, three sets of documents from the Web of Science database in the fields of Management and Economy were considered, over three time periods and, respectively: 2000-2010, 2010- 2020, and 2000-September 2022. Moreover, the research focused on the evolution over time of the "balanced scorecard" concept, the analysis of keywords, and the number of citations of the selected documents. The conclusions indicate that there is great interest in the research of this concept, but also for other concepts related to the concept of the ‘balanced scorecard’, the evolution being considerable from one period to another, up to the year 2019. This research also presents an original point of view, regarding the concept of the ‘balanced scorecard’, considering the limited existence of bibliometric works on this subject. Moreover, this study can contribute to the development of the existing literature from this field.