The Bright and Dark Sides of Product Certification: Exploring Side Effects on Consumers’ Perceptions of Non-Certified Products: An Abstract

Wulf, Linda; Köcher, Sören

doi:10.1007/978-3-319-66023-3_174

Back to the Future: Using Marketing Basics to Provide Customer Value

2017

DOI: 10.1007/978-3-319-66023-3_174

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The Bright and Dark Sides of Product Certification: Exploring Side Effects on Consumers’ Perceptions of Non-Certified Products: An Abstract

Linda Wulf

Sören Köcher

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The Bright and Dark Sides of Product Certification: Exploring Side Effects on Consumers’ Perceptions of Non-Certified Products: An Abstract

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