2022
DOI: 10.55324/iss.v1i9.224
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The Change in Customers’ Purchasing Power during the COVID-19 Pandemic Era

Abstract: The COVID-19 pandemic has made many changes that have occurred very quickly, making consumers change their behavior in determining the purchase of goods and services. The purpose of this study is to provide general information or representation about changes in consumer behavior, especially on the purchasing power of consumers during the COVID-19 pandemic  in order to meet their living needs. This study uses a literature study in which the researcher collects a number of books and magazines related to the prob… Show more

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