Life Cycle Assessment experts are working on environmental assessments with both feet on the ground and faced every day with challenges around data quality, allocation and other challenging topics. But what's the perspective of the people that are the audience of the results: "How do they look at LCA?" The objective of this session was to show the value LCA has for people outside the LCA Community that are not as familiar with the topic as the Experts. Sanjeevan Bajaj (FICCI), Namy Espinoza-Orias (Nestlé), Pawin Boonyaporn (Advanced Biochemical), Jens-Christian Holst (Siemens) and Aubin Roy (AvniR) shared their experiences.