Abstract:Abstract. In hyper competitive environments, knowledge has turned to be the most valuable resource. However, a competitive advantage is achieved through the firm’s capability for assimilating and exploiting it with commercial purposes, as a product or process innovation. Therefore, the cognitive processes, defined as knowledge creation, transfer, and assimilation preceding an organizational innovation, are critical for a firm’s survival in markets such as those of emerging economies. In addition, contextual fa… Show more
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