The communicative role of non-face emojis: Affect and disambiguation

Riordan, Monica A.

doi:10.1016/j.chb.2017.07.009

Cited by 111 publications

(83 citation statements)

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“…When embedded in text, emoji sometimes simply replace a word, but more often they provide new information which was not contained in the text alone [1], [29]. Emoji can be used as a supplemental modality to clarify the intended sense of an ambiguous message [35], attach sentiment to a message [37], or subvert the original meaning of the text entirely in ways a word could not [12], [30]. Emoji carry meaning on their own, and possess compositionality allowing (00:08.33) (00: 16.67) (00:25.00) (00:33.33) (00:41.67) Entire Video A.…”

Section: Introductionmentioning

confidence: 99%

New Modality: Emoji Challenges in Prediction, Anticipation, and Retrieval

Cappallo

Svetlichnaya

Garrigues

et al. 2019

IEEE Trans. Multimedia

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Over the past decade, emoji have emerged as a new and widespread form of digital communication, spanning diverse social networks and spoken languages. We propose to treat these ideograms as a new modality in their own right, distinct in their semantic structure from both the text in which they are often embedded as well as the images which they resemble. As a new modality, emoji present rich novel possibilities for representation and interaction. In this paper, we explore the challenges that arise naturally from considering the emoji modality through the lens of multimedia research. Specifically, the ways in which emoji can be related to other common modalities such as text and images. To do so, we first present a large scale dataset of real-world emoji usage collected from Twitter. This dataset contains examples of both text-emoji and image-emoji relationships. We present baseline results on the challenge of predicting emoji from both text and images, using state-of-the-art neural networks. Further, we offer a first consideration into the problem of how to account for new, unseen emoji -a relevant issue as the emoji vocabulary continues to expand on a yearly basis. Finally, we present results for multimedia retrieval using emoji as queries.

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Section: Introductionmentioning

confidence: 99%

New Modality: Emoji Challenges in Prediction, Anticipation, and Retrieval

Cappallo

Svetlichnaya

Garrigues

et al. 2019

IEEE Trans. Multimedia

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“…Miller et al (2017) found that interpretations of emojis vary even in context; nonetheless, pragmatics suggests that context must have an important role in emoji interpretation. As including discourse context and uptake in a corpus study may be arduous, other methods like conversation analysis (Gibson et al (2018)), psycholinguistic experimentation (Cohn et al (2018) Weissman & Tanner (2018), and survey data (Miller et al (2017)) can be of use in exploring contextual influences on interpretations.…”

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confidence: 99%

Peaches and eggplants or. . . something else? The role of context in emoji interpretations

Weissman

2019

Proc Ling Soc Amer

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This paper presents the results of an experiment designed to measure interpretations of two emojis oft-discussed in popular culture, the eggplant and the peach. The experiment asked people to judge how sexual an emoji-containing text message was. The context surrounding these messages was manipulated across experimental conditions, altering both the preceding discourse and the presence of a sentence-final wink emoji. Unsurprisingly, the baseline interpretation of both the eggplant and peach emoji is euphemism. When one of these emojis is used in a context that strongly biases towards the non-euphemistic interpretation, ratings for sexualness decrease and variability increases. This suggests that participants are still able to access non-euphemistic interpretations of these emojis, but it must be under specific circumstances and will nonetheless come with a high degree of variability. Wink emojis added to messages containing non-euphemistic food emojis were also rated as more highly sexual (albeit still low on the rating scale), indicating an affective role for this emoji.

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“…The development and adoption of emojis helped address this issue by providing communicators with an easy way to add non-verbal cues on their verbal messages in the CMC (Derks, Bos, & Von Grumbkow, 2008;Thompson & Filik, 2016;Yuasa, Saito, & Mukawa, 2011). Currently, there are two general types of emojis, namely, face emojis and non-face emojis (Riordan, 2017a).…”

Section: The Communicative Role Of Emojismentioning

confidence: 99%

“…Because of its early emergence as emoticons, face emojis were the major focus of previous research, and their communicative roles have been studied widely. Generally, previous research has identified two primary communicative roles of face emojis, which are, to portray emotions and to disambiguate messages Riordan, 2017a). First, the face emojis serve as an effective tool for conveying emotions .…”

Section: The Communicative Role Of Emojismentioning

confidence: 99%

“…Emoji (previously known as emoticon) is an important communication tool and a lingua franca in the digital world (Pardes, 2018). Started as a sequence of keyboard symbols imitating facial expressions (e.g., ":-)", ":-(", and "^_^"), emoji has evolved into the visual icon spanning various categories, such as smileys & people (e.g., , , , , and ), animals & nature (e.g., , , , , , and ), food & drink (e.g., , , , , , , and ), activity (e.g., , , , , and ), and so on (Riordan, 2017a). The current version, Emoji v12.0, has 3019 emojis in total and is still expanding (Unicode.org, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Three Essays on Understanding Consumer Engagement with Brand Posts on Social Media

Deng¹

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The rapid proliferation of social media over the last ten years has revolutionized the way that brands and consumers connect, communicate, and interact with each other. Nowadays, approaching creative brand posts in a way that maximizes consumer engagement has become a growing challenge to social media marketers. This thesis addresses this challenge and aims to understand how to enhance consumer engagement with brand posts on social media through the lens of linguistics. To achieve this goal, three independent but related papers were conducted to 1) investigate how the linguistic styles of brand social media posts influence consumer engagement; 2) examine the interactive impacts of consumer comment valence and brand response language style on consumers' evaluation of brand and their intention for future engagement with the brand; and 3) explore whether and how incorporating emojis in brand social media posts affects consumer engagement with the posts. The findings of this thesis reveal that, for brands, using proper language when communicating with consumers on social media can improve consumers' perceptions of brands and enhance their engagement with brands. The results of this thesis deepen our understanding of the role that brand language plays in influencing consumer engagement on social media as well as provide many practical guidelines for social media marketers regarding the language they use in communicating with consumers on social media.

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The communicative role of non-face emojis: Affect and disambiguation

Cited by 111 publications

References 11 publications

New Modality: Emoji Challenges in Prediction, Anticipation, and Retrieval

New Modality: Emoji Challenges in Prediction, Anticipation, and Retrieval

Peaches and eggplants or. . . something else? The role of context in emoji interpretations

Three Essays on Understanding Consumer Engagement with Brand Posts on Social Media

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