The Consequences of Digitally Driven Changes in Political Campaigning for Democratic Societies: A Case Study of the 2020 US Presidential Election

Abstract

The effect from COVID-19 pandemic has changed how presidential candidates do their political campaigns. The restriction to do social distancing makes the usual campaign not doable. That’s why presidential candidates need to find another way for their political campaign, which is by doing things digitally. This digitally driven changes can have its advantages and disadvantages. In this paper we discuss about the consequences of the changes in political campaigns in digital form or through social media for democratic societies in US presidential election. We use qualitative descriptive with case study method. In this paper we use secondary data such as research journals that’s related to this topic, documentation and articles. We find that the changes to digital campaigning have its own pros and cons that can affect how politicians do their campaigns on their social media platforms.