The Consequences of Mobile Banking Services on Customer E-Satisfaction in Pakistan

Abstract

The purpose of this research is to identify the key factors of mobile Banking technology adoption which influence customer E- satisfaction in Pakistan as Mobile banking has manifest itself as an evolving technology adopted by banking industry around the world. Multiple Regressions has been used to test the due which is collected through Questionnaire, including questions focusing on Cost Efficiency, Easiness and Security. The outcomes of the study suggest that Cost Efficiency, Easiness and Security has significant impact on Customer E-Satisfaction. However, Cost Efficiency and Security are in negative or inversely in relation but easiness factor is in positive relation. The study provides better understanding of major factors effecting Customer E-Satisfaction in Mobile banking services. Banks can make their mobile banking services smoother by focusing on these factors to grab the increasing demand of this service.

Public hygiene and the awareness of beauty parlor: A study of consumer perspective

“…This study emphasized the urgent need for regulatory measures to address these concerns. Additionally, findings from [1] underscored the significant influence of rate and service quality on customer satisfaction while also highlighting the positive effects of the environment and facilities. It was highlighted beauty parlors as potential breeding grounds for viral, fungal, and bacterial diseases, emphasizing the importance of HG practices [6].…”

“…The beauty industry, particularly beauty parlors, holds a significant place in modern society, offering a wide array of services ranging from hair care to skincare [1,2]. These establishments serve as havens, where clients entrust their well-being to them, seeking enhancement and relaxation [1].…”

“…The beauty industry, particularly beauty parlors, holds a significant place in modern society, offering a wide array of services ranging from hair care to skincare [1,2]. These establishments serve as havens, where clients entrust their well-being to them, seeking enhancement and relaxation [1]. However, among the pursuit of beauty, the importance of maintaining severe hygiene (HG) standards in beauty parlors can sometimes be overlooked [3].…”

“…Despite its significance, beauty parlor public hygiene (BPH) is often overshadowed by other factors, such as service quality and setting, in discussions of customer satisfaction [1]. While these factors undoubtedly contribute to the overall salon experience [1], neglecting HG can have profound implications for customer well-being [7]. Therefore, it is essential to prioritize HG standards in beauty parlors to ensure the safety and satisfaction of clients.…”

“…Therefore, it is essential to prioritize HG standards in beauty parlors to ensure the safety and satisfaction of clients. However, while numerous studies have been conducted in beauty industry [1,2,5,7] limited attention has been given to HG. Despite this, it permits further exploration due to its widespread usage, spanning from housewives to professional females [7].…”