The Contextual and Dialectical Nature of Experiences

Gupta, Sudheer; Vajic, Mirjana

doi:10.4135/9781452205564.n2

Cited by 200 publications

(169 citation statements)

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“…Gupta and Vajic (2000) suggest that an 'activity' is the unit that captures the interrelationship between context and cognition, where context is both the physical environment and the social interaction and cognition is viewed as social meaning and collective representation. Context and cognition are seen as mutually constitutive in that they generate and transform each other.…”

Section: Experience and Live Eventsmentioning

confidence: 99%

Capturing emotions: experience sampling at live music events

Wood

Moss²

2015

Arts and the Market

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Purpose – Using techniques developed mainly in subjective well-being and “happiness” studies, the purpose of this paper is to discuss the applicability of these and related methods for understanding and evaluating the emotional responses experienced within the live music event environment. Design/methodology/approach – The concept of “experience” is debated and set within the context of music events designed to create a specific type of emotional experience for the attendees. The main tools for researching experiences over a time period are considered focusing on the “experience sampling method” (ESM) (Csikszentmihalyi, 1997) and the “day reconstruction method” (Kahneman et al., 2004). These methods are critiqued in terms of their usefulness and practicality as research tools in the study of audience emotions. Findings – A revised method was then developed and a small-scale trial undertaken at a live music event, the results of which are presented and discussed. A conceptual model illustrating the interconnectedness of experience is introduced as an example of the application of the data gathered through this method to theory development. The paper concludes by reflecting on both the methodological appropriateness and practicality of ESMs as a way of gathering valuable data on the emotions engendered by events. Research limitations/implications – An obstacle yet to be overcome is using this data to predict attitudinal and behavioural change related to arts marketing goals. However, studies in other areas have clearly shown that emotional response is a significant indicator of future behaviour suggesting that the potential is there. Practical implications – The trialled method provides a useful starting point for better understanding the complexity of emotional effects triggered at live music events. Originality/value – The paper concludes that an adaptation of these methods has the potential to provide much needed rich and credible data on the feelings and emotional reactions triggered by different elements of a live event.

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Section: Experience and Live Eventsmentioning

confidence: 99%

Capturing emotions: experience sampling at live music events

Wood

Moss²

2015

Arts and the Market

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“…For instance, the experience on store atmosphere, price and advertising has demonstrated the brands ability in fulfilling desire and anxiety customers. According to Gupta and Vajic (2000), Experiences happen when customers interact with one elements of the brand context and, as a result, extract sensations, emotions, or cognitions that will connect them to the brand in a personal and memorable way.…”

Section: Customer Experiencementioning

confidence: 99%

Gen C and Gen Y: Experience, Net emotional Value and Net Promoter Score

Situmorang¹

2017

Proceedings of the 1st International Conference on Social and Political Development (ICOSOP 2016)

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Abstract-We live in a world with more brands and more choice than ever before. This Study examines Generation C and Y, how they feel, sense and interact with brands. Memorable experience will affect to positive emotion and brand loyalty The data for study represent 200 participant Gen C and Gen Y accros 145 brands including local, national and multinational brand. Customer experience measured against customer expectation across all moment contanct with brand. Net Emotional Value (NEV) measured by single number that represents how your customers feel net of positive emotions less negative emotions. Measuring brand loyalty based on Net Promoter Score. Findings from the research that Gen C and Gen Y have diffrent behaviour in experience, emotional and loyalty. The findings also show local brand and national brand can compete with multinational brand. The study also discusses theoretical and managerial implication of experience, emotional and brand loyalty research

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“…According to Gupta and Vajic (1999), an experience occurs when a customer has a sensation or knowledge acquisition resulting from interaction with the different dimensions of a context created by a service provider, across multiple touchpoints (Meyer & Schwager, 2007). Clues are the touchpoints of service experiences (Berry, Shankar, Parish, Cadwallader, & Dotzel, 2006).…”

Section: The Role Of Servicescape As a Driver Of Customer Experiencementioning

confidence: 99%