The Core And Peculiar Features Of Price Management In The Banking Sector

Abstract

Any commercial institution seeks to maximize profits from its activities. However, profit is the final result, which is combined with various components. One of the components is price and the process of price assessment is pricing or price management. The author chose to study pricing in the banking market sector in the research. The services provided by loan companies have certain peculiarities and pricing methods as well. Despite the special activity, pricing management provides profitability and controls the level of market movement of financial resources, capitalization of these resources. The relevance of bank pricing is high, among other things because, at present, there is decreasing availability of early income observed. This is especially true for one of the main profitable banking products that are loans. Based on the studied data of theoretical foundation, the author has observed the nature of pricing, pricing methods in commercial banks of the Russian Federation, as well as the consequences of errors in pricing. In the context of applied examples, PJSC Sberbank was selected for the study. Illustrated by PJSC Sberbank, the features of pricing in the banking market, pricing methods, and review of financial and economic activities are focused. Based on the results of the work performed, the author proposed recommendations for improving pricing methods.