The Correlation Between PT. Djarum’s Corporate Social Responsibility Program with The Empowerment of Program Recipients (Case of Djarum Beasiswa Plus Program)

Abstract

As a form of a company's responsibility to the community which are affected by the production process. As a way of a company's responsibility toward the community, a company usually initiates a program called Corporate Social Responsibility (CSR) which aims to develop areas, so that the development could be sustained on the national scale. Through observations, this study aims to analyze the success of the PT. Djarum CSR Program, the empowerment of program recipients, and the relationship between the success of the program and the empowerment of program recipients. This study uses a quantitative approach supported by qualitative. Quantitative data obtained through surveys to 35 respondents, who were registered as Beswan Djarum Beasiswa Plus. Qualitative data obtained through interviews with key informants. The results showed that the success of the program and the empowerment of program recipients were in the high category. The relationship between program success and the empowerment of program recipients has a strong and significant relationship. The conclusion of this research is the success of the CSR program of PT. Djarum is proven to have a significant correlation with the empowerment of program recipients.