The Creative Industry in The Arkaiss Product As One of The Revitalization Efforts of Sundanese Archaic Words

Abstract

The Sundanese language as the local language with a large speaker has a significant influence on society. However, several studies show that more Sundanese words are getting archaic. Therefore, it needs revitalization efforts to save them. This study aims to describe the creative industry in the Arkaiss product as one of the revitalization efforts of Sundanese archaic words. The method of the research uses a qualitative descriptive approach. The data collection technique is a survey using questioners and interviews. The result reveals that the Arkaiss consumers' profile is the age range 18-40 years old (75.9%), Sundanese ethnic group (87%), and university students as the profession (51,9%). The respondents' impressions of the archaic words are interesting (88.9%), culturally valuable (88.9%), and unique (77.88%). The findings show the revitalization effort in the creative industry gives good results in socializing the values of language and culture and in preserving the local language.