The Culture of Celebrity and National Pedagogy

Playing for Good: The Public Value of CBC's Canada Reads

“…Throughout this article, opposing views of Canada Reads come into a conversation to examine whether it can function as public pedagogy. Scholars such as Smaro Kamboureli, Laura Moss, and Danielle Fuller have criticized the CBC's Canada Reads campaign as uncritically multicultural and ideologically conservative, though Fuller, unlike the others, fully recognizes how consumers can construct those values differently (or not). To be fair, the ideological implications of and political motives behind a state funded and nationwide book program are not particularly subtle.…”