The current state and trends in the formation of intersectoral relations in the agri-food complex of Ukraine

Varchenko, O.O.

doi:10.33245/2310-9262-2020-159-2-41-54

Cited by 2 publications

(4 citation statements)

References 9 publications

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“…This condition arises when the amount of gross added value increases in each exportoriented branch of the agro-industrial sector, which is due to an increase in the amount of material resources used in the intermediate consumption of agricultural raw materials on the market. Note that the value of this indicator is influenced by such factors as changes in the import price of raw materials and export of products of their processing and changes in the volume of imports of raw materials and exports of products of its processing (Methodological provisions on the organization of state statistical observation "Table of expenditure issues", 2018 ;Varchenko, 2020;Vlasiuk, 2016).…”

Section: Approaches To Formation Of Product Valuementioning

confidence: 99%

“…The methodological approach allows you to determine the main criteria and characteristics of monitoring the competitive positions of the agro-food sector of the economy on the Shpychak, 2015;Varchenko, 2020;Varchenko et al, 2018. raw-wine market, as well as to diagnose the competitiveness of the participants among themselves using the graphmatrices of the brand portfolio (Brandinga portfolio of brands, 2021; Kuzmynchuk et al, 2014;Zoska et al, 2020).…”

Section: Competitive Potential Branding Models Of Subjects Of the Agr...mentioning

confidence: 99%

“…Accordingly, the formula for the formation and development of the brand has the following form: "branded agro-food products + the consumer's attitude towards it + benefit for society". The three levels of this model have the following characteristics (Brandinga portfolio of brands, 2021; Kuzmynchuk et al, 2014;Zoska et al, 2020): Source: Kuzmynchuk et al, 2014;Varchenko, 2020;Varchenko et al, 2018.…”

Section: Competitive Potential Branding Models Of Subjects Of the Agr...mentioning

confidence: 99%

“…Algorithm for determining the added value in the supply chain of agricultural raw materials at the micro and macro levels. Source: Kravtsova, 2016; Methodological provisions on the organization of state statistical observation "Table of expenditure issues", 2018;Shpychak, 2015;Varchenko, 2020;Varchenko et al, 2018.…”

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Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine

Makarenko¹,

Pilyavsky²,

Mykolenko³

et al. 2023

R. Econ. and Finan.

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The article examines the special conditions for the development of the competitive potential branding model of subjects of agro-food sector of economy of Ukraine. It is proven that the branding model in the system of subjects competitive potential of the agri-food sector of the economy ensures the value and effectiveness of the agricultural raw materials supply chain in the market with a low degree of processing, and also regulates the interindustry interaction of its participants. It is substantiated that the methodological basis of the competitive potential branding model of subjects of the agro-industrial sector of the economy is the calculation of the additional value of products in the supply chain of agricultural raw materials on the market with a low degree of processing, by combining global and national "Input-Output" indicators of a certain country, in the flow of bilateral trade The method of evaluating the competitive positioning of subjects of the agro-food sector of the economy on the market is presented. A collection of brand evaluation methods is grouped according to the factor indicator of the development of competitive branding of agro-food products. The economic activity of the dairy industry and the dairy production structure in the priority regions of Ukraine were analyzed. World and Ukrainian leaders of dairy companies on the market have been identified. Moreover, it has been proven that the competitive branding of subjects of the agro-industrial sector of the economy of Ukraine in the integration interaction with the EU countries contributes to the acceleration of investment activities for the modernization of the dairy production technology and their quality. An assessment of market attractiveness and competitive potential of the leaders of branded dairy products in Ukraine was carried out. The "McKinsey" matrix was built and the positions of dairy product leaders on the market were determined. Proposed measures to increase the competitive potential of dairy companies of the agro-food sector of the Ukrainian economy according to the composite scoring index Market Score, which determines the market opportunities and branding capabilities of the studied entities on the market. The difficulties faced by dairy companies of the agro-food sector of the economy of Ukraine during the war and the ways to solve them are analyzed as well.

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Section: Approaches To Formation Of Product Valuementioning

confidence: 99%

Section: Competitive Potential Branding Models Of Subjects Of the Agr...mentioning

confidence: 99%

Section: Competitive Potential Branding Models Of Subjects Of the Agr...mentioning

confidence: 99%

mentioning

confidence: 99%

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Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine

Makarenko¹,

Pilyavsky²,

Mykolenko³

et al. 2023

R. Econ. and Finan.

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Strategic priorities for the development of the agri-food sector of Ukraine's economy

Ібатуллін

Varchenko

Artimonova

et al. 2021

Ekonomìka ta upravlìnnâ APK

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The article proves that the current stage of development of the agro-food sector of the country's economy is characterized by strong positions in world exports of agricultural raw materials and low-processed products (cereals, sunflower oil, etc.) and has import dependence on certain deep-processed products. . It is obvious that this situation does not contribute to food security, but also is an obstacle to increasing the global competitiveness of the studied sector and the country as a whole. It is argued that new risks, threats and opportunities necessitate the substantiation of strategic priorities for the development of the agri-food sector of the country's economy, taking into account current trends of innovation and sustainability. It has been determined that the development of deep processing of livestock products should be a priority in the meat processing industry and the deterrents of its implementation have been identified. Measures to implement this strategic priority are substantiated, namely the commissioning of new facilities for slaughter and deep processing, equipped with high-efficiency energy-saving innovative equipment, setting up the organization of raw material collection (including by-products). It is determined that the priority directions of development of milk supply chains should be: technical re-equipment, modernization and reconstruction of milk production, introduction of resource-saving and environmentally friendly technological lines; construction of new and modernization of functioning milk-receiving cooling and primary milk processing points, creation of small-sized milk processing shops on a cooperative basis; development of deep processing of raw milk and creation of production of such products as casein, whey powder, lactose, whey proteins, etc. The directions of development of deep processing of grain and sugar beets are given, which will promote the diversification of the product range. It is proved that in the current conditions of agri-food sector development the instruments of state regulation of certain types of production should be considered in the complex of support of both agricultural producers and processing enterprises, which will promote synergy for each level of the supply chain. It is argued that the development of agri-food production will be influenced by scientific and technological changes, increasing global challenges, increasing demand for food, slowing productivity growth in the sector and reducing its resource potential, growing urban population and implementing sustainable development principles. take into account in the strategic perspective. It is substantiated that one of the priority areas is the development of the sector of waste processing in agri-food production and food at the stage of consumption is a necessary condition for ensuring sustainability and competitiveness of agri-food production, which will increase added value and create new jobs natural environment, etc. Key words: agri-food sector, strategic priorities, in-depth processing, meat and dairy production, innovation, sustainability.

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The current state and trends in the formation of intersectoral relations in the agri-food complex of Ukraine

Cited by 2 publications

References 9 publications

Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine

Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine

Strategic priorities for the development of the agri-food sector of Ukraine's economy

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