The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)

Abstract

Advertising is oft described as the art of capitalism. This indispensable form of communication, in all its Technicolor glory, has the power to shape culture, conscience and commerce. Therein lies the (potential) rub. Advertising promotes consumption as the solution to all of life's problems. Consumers appear to benefit when conveyed information reduces ignorance and lowers transaction costs for legitimate needs. However, consumers may also be adversely affected when the persuasive influence on consumer behavior extends to the production of previously undiscovered wants or desires. The resultant veil of consumerism enables individuals to overlook the inevitable hollowness that underlies the pursuit of wellbeing through material goods and services. Academic research reinforcing the efficacy of advertising and highlighting its cautionary contours abounds across multiple disciplines. This begs the question, 'Does advertising, in fact, help or hinder consumer well-being (CWB)?' The authors conduct a systematic review of the literature between the years 1980 (the emergence of CWB as a formal construct in the marketing literature) and 2020 to establish the extent to which extant research has progressed in response to this broad question. Grounded theory supports a series of emergent themes, as well as inconspicuous gaps that require attention to move the field forward. A framework is developed, and research agenda proposed, to guide future study.

Pengaruh Iklan “Choi Siwon” Mie Sedaap dan Citra Merek terhadap Minat Beli Konsumen

“…Iklan adalah berbagai bentuk tampilan informasi dan promosi yang dilakukan secara tidak langsung oleh sponsor untuk memberikan ide, barang atau jasa yang mudah diingat dan menarik perhatian masyarakat untuk membeli barang atau jasa tersebut (Machfoedz dalam Lasha & Usman, 2019). Iklan memiliki tujuan utama yaitu menjangkau calon konsumen serta mempengaruhi kepekaan, sikap dan perilaku pembelian (Gilbert, et al 2021). Iklan memiliki tujuan utama yaitu menjangkau calon konsumen serta mempengaruhi kepekaan, sikap dan perilaku pembelian (Gilbert, et al 2021).…”

“…Iklan memiliki tujuan utama yaitu menjangkau calon konsumen serta mempengaruhi kepekaan, sikap dan perilaku pembelian (Gilbert, et al 2021). Iklan memiliki tujuan utama yaitu menjangkau calon konsumen serta mempengaruhi kepekaan, sikap dan perilaku pembelian (Gilbert, et al 2021). Martins, et al (2017) melakukan penelitian bawah iklan memiliki pengaruh positif terhadap minat beli konsumen.…”

Untitled

“…Бодрийяр (Бодрийяр, 2006). Базовая гипотеза, лежащая в основе критики общества потребления, состоит в том, что с помощью методов продвижения товаров оно подменяет истинные ценности ложными, закрывая пути полноценного социального развития (Gilbert et al, 2021). Вследствие большого влияния критической теории и постмодернизма на социальные науки сам термин «общество потребления» приобрел прочные отрицательные коннотации и практически превратился в пейоратив, сегодня чаще всего читаемый как «общество безудерж-ного потребления» или «общество, в котором потребление ценится превыше всего».…”

The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda

“…Nevett 1985;Hailey 1989) with International Journal of Advertising as one of the main contributors with topics, such as advertising to children, stereotyping, advertising questionable products (e.g. tobacco, alcohol), and impacts on consumer well-being (Hyman, Tansey, and Clark 1994;Gilbert et al 2021). Surveillance has become a new prominent ethical issue in contemporary advertising.…”