“…In recent years, however, alliances have emerged as the method of choice to achieve corporate entrepreneurship (Ireland, Hitt, & Webb, 2006). In the current competitive business environment, a growing number of entrepreneurial firms rely on strategic alliances to capture the assets they need to achieve their strategic objectives (Bragge, Merisalo‐Rantanen, Nurmi, & Tanner, 2007; Montoro‐Sánchez, Ortiz‐de‐Urbina‐Criado, & Romero‐Martínez, 2009). Examining alliances in the context of entrepreneurship presents new avenues of research (Alvarez, Ireland, & Reuer, 2006).…”