The Digital Transformation Model for Innovative Marketing Maturity in the Oil Companies

Abstract

Purpose: The manufacturing industry has been at the cutting-edge of technology advancements, which has Objectives: The objective of this research is to examine digital transformation within the oil and gas industry, focusing on the transition to renewable energy sources and the role of innovative technologies. It aims to explore how digital technology transforms operational strategies and the importance of data utilization, brand recognition, and ethical data practices in this transformation process. Methods: This study employs a qualitative investigation methodology to delve into digital transformation in the oil and gas sector. Through interviews with industry decision-makers, the research gathers insights into the challenges and opportunities faced by firms adopting digital solutions and strategies. Results: The findings of the research highlight the transformative nature of digital technology within the oil and gas industry. They underscore the significance of managing internal and external boundaries during the transformation process. Key factors such as data utilization, brand recognition, and ethical data practices emerge as crucial for successful digital transformation. The study provides empirically grounded directions for developing frameworks to guide digital transformation practices in the industry. Conclusion: In conclusion, this research contributes to the understanding of digital transformation in the oil sector. By shedding light on the challenges and opportunities inherent in adopting digital solutions, the study aims to facilitate sustainable development and enhance innovation potential in the energy landscape. The findings offer valuable insights for firms navigating the complexities of digital transformation and pave the way for future research in this area.