The Digital Transformations and Enhance the Market Positions: Insight the R-a Theory

Abstract

The multinational-corporate should not operate within the misguide to implemented the vision and missions in the heterogeneous-industrial competitiveness and the consumers engagement, tight competitions, data, customer-based value and an incremental innovation. This study would be inquiry of fulfillment the research gap with the competition-advantage within market positions from the digital transformation within multinational-firms. The novelty research model has the intervening variables-the powerful digital marketing and the focus creation in customer-value that could be more exploring the R-A theory. Furthermore, the research methods conducted with the confirmed strategy in structural equation modeling within an entire latent variable.