“…The transformative process of digitalisation refers to the conversion of businesses into digital formats, which opens new possibilities for female entrepreneurs, lowers entry barriers, and provides women with greater access to markets and customers. Digitalisation is believed to make running businesses more genderless (Gaweł, Mińska-Struzik, 2023;Leong et al, 2022;McAdam, Crowley, Harrison, 2020;Yeganehfar et al, 2018;Ameen, Willis, 2016), transcending traditional gender roles and biases. It is shaping a new business culture and infl uencing the rise of women entrepreneurs online (Steel, 2021;Ughetto, Rossi, Lehmann, 2020) by democratising access to resources and removing traditional barriers to entry and fostering a culture of collaboration, knowledge sharing, and community building among female entrepreneurs.…”