The Dominant Speech Functions in Cigarette Billboard Texts

Batubara, Muhammad Hasyimsyah; Nasution, Dina Syarifah

doi:10.21462/jeltl.v5i2.407

Cited by 3 publications

(3 citation statements)

References 9 publications

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“…Then, it is ended with a period (.) (Cobuild, 2011;Leech, 2003;Carter, 2006;Downing and Locke, 2006;in Batubara and Nasution, 2020;2020a;2020b). In other words, statement form is a declarative or assertive statement intended to provide information in spoken or written language.…”

Section: A Speech Functionsmentioning

confidence: 99%

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Strategic Implementation Of Speech Functions On The Automotive Billboard Texts

Batubara¹

2021

polingua

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This research aims to describe the category and derive dominantly used speech functions in the automotive billboard texts. The study used a descriptive qualitative method. Data is automotive billboard texts around the Medan city, and it is collected by applying documentary techniques. The finding describes there are three speech functions available used in automotive billboard texts. They are ten statements (76. 9%), one offer (7. 7%), and two commands (15. 4%), and there is no question in this domain. The statement model used as the stand-out one is compatible with the essential functions of commercial billboard texts, the viewer estimated only concisely saw the images and display of the billboard texts with 5-7 seconds when they were driving. Hence, the power of speech function and the language used must be effective, efficient, and capable of persuading or hypnotizing readers to take consumptive actions against products advertised by manufacturers.

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Section: A Speech Functionsmentioning

confidence: 99%

“…A question form is a process of demanding information within the scheme of interrogative expression, which inquires reply from the listener (Grolier, 1992;Cobuild, 2011;Leech, 2003;Carter, 2006;Downing and Locke, 2006;in Batubara and Nasution, 2020;2020a;2020b). There are three types of questions, such as: (1).…”

Section: A Speech Functionsmentioning

confidence: 99%

Strategic Implementation Of Speech Functions On The Automotive Billboard Texts

Batubara¹

2021

polingua

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“…There were some research that described the types of speech function and interpersonal roles conducted by Ridha (2013), Martanto (2014), Arif (2015), Tritama (2017), Suhartini (2017), Artha (2018), Fajar (2019), Nasution (2019), Batubara (2020), and they focused on analyzing the speech fucntions' use between human in daily life. It showed that there are 10 types of speech functions such as statement, answer, question, acknowledgement, contradiction, command, offer, disclaimer rejection, and acceptance (Martanto, 2014).…”

Section: Introductionmentioning

confidence: 99%

Speech Functions and Mood System Realization in the Finalists’ Speeches at Miss Grand International 2020

Widiyanto,

Pratama,

Puji Haryanti

2022

EEJ

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Today, the idea of communication is as diverse as the goals for learning. Speech is one of presentational information in oral format which can be needs to have the 21st century skill. Language of speech distinguishes grammatical moods. The speeches in the top 10 finalists of Miss Grand International 2020 was chosen to analyze the realization of speech functions and mood system. Non-participatory observation, selecting the media and classifying the subject of the research, and literature review were steps to collect the data. Analysis data was interpreted and reported in qualitative procedures. It was illuminated that the finalist of Malaysia mostly showed offer among other finalists. The finalist of Guatemala delivered mostly the command. The finalist of Indonesia was counted as the most produced statement. The questions were produced mostly by the finalist of Malaysia and the finalist of Argentina. The use of declarative mood was mostly made by the finalist of Malaysia. The polar interrogative was turned by the finalist of Argentina. Moreover, the imperative was mostly produced by the finalist of Czech Republic. Thus, the statement of speech functions was congruent with declarative of mood system. Likewise, command showed the congruency of imperative. Implementing speech in the English classroom can build students’ confidence and interest in enhancing their public speaking skill. Furthermore, the research under topic speech in the pageant can help to analyze someone’s culture from the speech pattern, accents, vocabulary, and dialect. By this way, the research was conducted to be beneficial for learning language development.

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An Analysis of Speech Functions Realizations on the Electronics and Furniture Billboard Texts

Batubara¹

2020

JIK

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This research analyzes the dominant category and to explains the tendency to use the speech functions model in electronics and furniture billboard texts. The research method used descriptive qualitative. Data was collected by applying documentary techniques from 32 commercial electronics and furniture billboard texts (headline, subhead, slogan, and images) in Medan. The results of the research found the four speech functions were used, the statement model was 62.5%, the question model was 3%, the command model was 18.8%, and the offered model was 15.6%. The statement model is used as the dominant one, in line with the billboard text pattern, where it is assumed to only see the display of billboard text and images with a duration of 5-7 seconds while driving. The substance of this research contributes in the form of new policy recommendations for advertisers to pay attention to speech in advertising communication messages conveyed correctly, precisely, and firmly. Advertisers are directed to pay more attention to the concept of the speech function with an efficient, effective, and hypnotic approach to readers.

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The Dominant Speech Functions in Cigarette Billboard Texts

Cited by 3 publications

References 9 publications

Strategic Implementation Of Speech Functions On The Automotive Billboard Texts

Strategic Implementation Of Speech Functions On The Automotive Billboard Texts

Speech Functions and Mood System Realization in the Finalists’ Speeches at Miss Grand International 2020

An Analysis of Speech Functions Realizations on the Electronics and Furniture Billboard Texts

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