The Effect Ethnocentrism, Product Knowledge, Social Influence on Purchase Intention Through Attitude in Samarinda, Indonesia

Prapdopo,; Ningsih, Armini; Syarifuddin, Andi; Lelana, Rahayu Pramesti

doi:10.2991/icmemm-18.2019.9

Cited by 3 publications

(4 citation statements)

References 10 publications

(22 reference statements)

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“…The outcomes of their search for related studies aid in the selection of the model that will be applied in this study. The fundamental model is based on the Theory of Planned Behavior and incorporates factors from some researchers [5], [12], [14] and [13].…”

Section: Methodsmentioning

confidence: 99%

Structural Equation Modeling on Women’s Perceptions of Halal Cosmetics Based on The Development of TPB Framework Using Religiosity, Social Influence, Knowledge, and Brand Value

2024

J. Appl. Data Sci.

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Nowadays cosmetics play an important role for women to maintain their beauty. The statistics show that in 2018, there was an increase of 5.5 % in the cosmetics market globally compared to the previous year whereas the skincare product accounted for about 39% of the worldwide market. In Indonesia, it shows quite the same condition and it also shows that the trend of halal cosmetics has a quite big demand with which 58.3% of Indonesian women choose halal cosmetics. This study was continuous research from the previous one conducted by the authors in 2018 to find out whether there was an influence of religiosity on Indonesian Muslim women intentions and behavior in buying Korean cosmetics based on Halal issues. Based on previous research and other similar research, the researchers developed The Theory of Planned Behavioral (TPB) as the model with some additional variables including religiosity, social influence, knowledge, and brand value. In continuation, this paper determined whether women regardless of these variables are interested in halal cosmetics that showed through intention variable in TPB. The model with 7 proposed hypotheses was analyzed by using the Structural Equation Modeling (SEM) method and SmartPLS as a tool. The results based on the 600 women of college students (muslim and non-muslim) in Java showed that 6 hypotheses have significant influence toward the intention to use halal cosmetics.

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Section: Methodsmentioning

confidence: 99%

Structural Equation Modeling on Women’s Perceptions of Halal Cosmetics Based on The Development of TPB Framework Using Religiosity, Social Influence, Knowledge, and Brand Value

2024

J. Appl. Data Sci.

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“…Pengetahuan produk secara konsepsi sosial dimaknai sebagai representasi kognitif antara ingatan memori seseorang yang berkaitan dengan bentuk kode merek, atribut, situasi konsumsi, kelas produk, informasi umum suatu produk dan proses evaluasi atas pilihan seseorang dalam menentukan suatu produk yang akan dipilih (Bamber, Phadke, & Jyothishi, 2012). Pengetahuan produk adalah semua informasi terkait pemahaman seseorang mengenai atribut produk itu sendiri, manfaat fungsional, manfaat sosial, manfaat psikologi yang berhubungan dengan nilai-nilai yang dimilikinya (Prapdopo, Ningsih, Syarifuddin, & Lelana, 2019).…”

Section: Hubungan Antara Pengetahuan Produk Bagi Generasi Muda Dengan Gaya Hidup Cinta Produk Makanan Dalam Negeriunclassified

Faktor-Faktor Sosial Yang Mempengaruhi Gaya Hidup Cinta Produk Dalam Negeri Generasi Muda Indonesia

Andriyanty

Dewi

2021

Kajian Permasalahan Sosial dan Usaha Kesejahteraan Sosial

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Artikel ini ditulis dengan tiga tujuan utama. Tujuan pertama adalah untuk mendapatkan informasi mengenai hubungan antara konsep diri terhadap gaya hidup cinta produk makanan dalam negeri. Tujuan kedua, mengkaji informasi hubungan antara pengetahuan atas produk dalam negeri. Tujuan ketiga adalah untuk memperoleh informasi mengenai keterkaitan konsep diri dan pengetahuan yang dimiliki generasi muda Indonesia untuk membentuk gaya hidup cinta produk makanan dalam negeri melalui sikap. Studi dilakukan berdasarkan kajian literatur. Terdapat hubungan antara konsep diri, pengetahuan produk baik secara langsung dengan gaya hidup cinta produk makanan dalam negeri maupun hubungan tidak langsung melalui sikap terhadap gaya hidup cinta produk makanan dalam negeri. Implikasinya adalah untuk membangun gaya hidup cinta produk dalam negeri, yang harus diutamakan adalah membangun konsep diri, peningkatan pengetahuan bahwa produk dalam negeri adalah berkualitas baik, keren dan tidak murahan, serta membentuk sikap generasi muda untuk cinta produk dalam negeri. Baik konsep diri, pengetahuan produk dan sikap secara bersamaan mempengaruhi faktor-faktor gaya hidup cinta produk dalam negeri secara berturut-turut adalah kelas referensi, kemudian pada minat dan kegiatan konsumsi produk dalam negeri. Rekayasa sosial terkait gaya hidup cinta produk dalam negeri yang dapat dilakukan adalah membuat kelas sosial yang menjadi referensi gaya hidup di kalangan generasi muda untuk memiliki gaya hidup "cinta produk dalam negeri". Upaya berikutnya adalah menumbuhkembangkan minat untuk cinta produk dalam negeri serta membujuk generasi muda untuk senantiasa melakukan konsumsi atas produk dalam negeri di kalangan generasi muda.

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“…Consumer attitude can be defined as an individual's internal assessment of an object such as a branded product (Akroush & Al-Debei, 2015;Ningsih et al, 2019;Salem, 2016). Zhang et al (2021) define consumer attitude as a psychological tendency that is expressed by evaluating a particular object with some degree of favour or disfavour.…”

Section: Consumer Attitude Intention and Purchase Behaviormentioning

confidence: 99%

“…In the same vein, Agarwal (2020) describe consumer ethnocentrism as a tendency for people to favour locally made products. Ningsih et al (2019) view consumer ethnocentrism as the inclination of consumers to view and assume one's cultural group as the best. De Nisco et al (2016) assert that consumers who have strong ethnocentric beliefs tend to evaluate foreign products negatively than those who are less ethnocentric.…”

Section: Introductionmentioning

confidence: 99%

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

Muchandiona

Kakava

Makanyeza

2021

Cogent Business & Management

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The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation modelling were used to test research hypotheses. Results show that gender, age and education significantly influence consumer ethnocentrism. Income was found to have an insignificant influence on consumer ethnocentrism. Results also show that consumer ethnocentrism had a negative effect on consumer attitude towards imported grocery products. Consumer attitude was found to have a positive effect on consumer intention to buy imported grocery products. Similarly, consumer ethnocentrism was found to negatively influence consumer's intention to purchase imported grocery products while consumer's intention was found to positively influence consumer's actual purchase behaviour towards imported grocery products. These findings have theoretical and practical implications.

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The Effect Ethnocentrism, Product Knowledge, Social Influence on Purchase Intention Through Attitude in Samarinda, Indonesia

Cited by 3 publications

References 10 publications

Structural Equation Modeling on Women’s Perceptions of Halal Cosmetics Based on The Development of TPB Framework Using Religiosity, Social Influence, Knowledge, and Brand Value

Structural Equation Modeling on Women’s Perceptions of Halal Cosmetics Based on The Development of TPB Framework Using Religiosity, Social Influence, Knowledge, and Brand Value

Faktor-Faktor Sosial Yang Mempengaruhi Gaya Hidup Cinta Produk Dalam Negeri Generasi Muda Indonesia

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

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